7/4/25, 9:28
PM
MBA 706: Module #5 Exam questions and answers
with complete solutions verified graded a++
2025/2026
Terms in this set (178)
Channel Members firms that a company partners with to
actively promote and sell a product as it
travels its marketing channel to users
What is the simplest Consists of just two parties
form of a marketing - producer and consumer
channel? ex: getting a haircut
Businesses involved in selling the goods
Intermediaries and services of producers to consumers
and other businesses. - Aka the orgs that
a product passes through prior to getting
to you
What are the 4 forms time, form, place, ownership
of utility or value a
1/
12
, 7/4/25, 9:28
PM
channel offers?
Supply Chain the group of firms that make and deliver a
given set of goods and services
Supply Chain when firms are constantly monitoring their
Management supply chains and adjust them so they are
at their most efficient
Wholesalers obtain large quantities of products from
producers, store them, and break them
down into cases and other smaller units
more convenient for retailers to buy.
-Merchant wholesalers
Three types of -Brokers and agents
wholesalers -Manufacturers' and retailers' branches and
offices
buy products from wholesalers, agents, or
distributors, and then sell them to
Retailers consumers. (supermarkets, convenience
stores, specialty stores, department
stores, superstores, warehouse clubs,
outlets, online retailers, used retailers,
2/
12
PM
MBA 706: Module #5 Exam questions and answers
with complete solutions verified graded a++
2025/2026
Terms in this set (178)
Channel Members firms that a company partners with to
actively promote and sell a product as it
travels its marketing channel to users
What is the simplest Consists of just two parties
form of a marketing - producer and consumer
channel? ex: getting a haircut
Businesses involved in selling the goods
Intermediaries and services of producers to consumers
and other businesses. - Aka the orgs that
a product passes through prior to getting
to you
What are the 4 forms time, form, place, ownership
of utility or value a
1/
12
, 7/4/25, 9:28
PM
channel offers?
Supply Chain the group of firms that make and deliver a
given set of goods and services
Supply Chain when firms are constantly monitoring their
Management supply chains and adjust them so they are
at their most efficient
Wholesalers obtain large quantities of products from
producers, store them, and break them
down into cases and other smaller units
more convenient for retailers to buy.
-Merchant wholesalers
Three types of -Brokers and agents
wholesalers -Manufacturers' and retailers' branches and
offices
buy products from wholesalers, agents, or
distributors, and then sell them to
Retailers consumers. (supermarkets, convenience
stores, specialty stores, department
stores, superstores, warehouse clubs,
outlets, online retailers, used retailers,
2/
12
