7/4/25, 9:28
PM
MBA 706 Exam 1 Saleh Exam Questions and answers
with complete solutions verified latest update
2025/2026 graded a++
Terms in this set (142)
There is a lot of change in the market
(new tech, change in political and
cultural circumstances), requiring
companies to be adaptive. Because we
Relationship between cannot predict what will happen,
strategy and change having a solid, adaptable strategy will
help us determine what actions to take
in different circumstances.
Strategic management recognizes
the importance of IMPLEMENTATION
and MANAGING CHANGE
o 1. Drivers of Change (political, economic,
How Change is an social, technical - PEST)
integral part of o 2. Impact of Change (volatility, globalization,
strategy intense competition, redefine)
o 3. Results of Change (opportunity, strategic
drift)
https://quizlet.com/725033218/mba-706-exam-1-saleh- 1/
flash-cards/ 19
,7/4/25, 9:28
PM
Contribution of · Strategy is concerned with making
strategic major decisions affecting the long-term
marketing to direction of the business
business
o Ensuring that market strategy is:
a) relative to current/future business environment
Strategic Marketing b) sustainable
Management c) generating optional benefits to both the org
and customers
d) correctly implemented
· The concept of marketing is inherently
simple - business success through a
Concept of process of understanding and meeting
marketing customer needs
· Defines how the organization interacts with its
marketplace
· Marketing involves many activities:
Advertising, Branding, Pricing,
Research, Personal Selling
· The purpose of strategy is to simplify
managerial decision making when it
comes to marketing decisions
· Business definition: what business we are in
Focus of strategic (Marketing Myopia)
business decisions · Core competencies: what do we well / what’s
sustainable / competitive advantages
/ resources needed
https://quizlet.com/725033218/mba-706-exam-1-saleh- 2/
flash-cards/ 19
, 7/4/25, 9:28
PM
· Integrating functional areas within the
organization: coordinating marketing
with other departments
· Consistency of approach and focus
Types of change · Cy clical: repetitive, predictable (seasonal,
variance with economic fluctuations)
· Evolutionary: fundamental shift, sudden or
gradual
· financial / non-financial measures of success
· 1. Financial measures: how firm is perceived
by stakeholders
Balanced scorecard · 2. Customers: how customers view firm
for measuring success · 3. Internal activities: identify key areas which
deliver customer satisfaction
· 4. Innovation & learning
· Becomes the basis for evaluating strategy
· Achieving a superior competitive position
within a defined market
o 1. Segmentation: break the market into groups
o 2. Targeting: select market segments
o 3. Positioning: establish a distinctive superior
position
Purpose of marketing · Marketing defines how the organization interacts
strategy with its marketplace
· Marketing can be more than a
functional activity. It can be adopted as
https://quizlet.com/725033218/mba-706-exam-1-saleh- 3/
flash-cards/ 19
PM
MBA 706 Exam 1 Saleh Exam Questions and answers
with complete solutions verified latest update
2025/2026 graded a++
Terms in this set (142)
There is a lot of change in the market
(new tech, change in political and
cultural circumstances), requiring
companies to be adaptive. Because we
Relationship between cannot predict what will happen,
strategy and change having a solid, adaptable strategy will
help us determine what actions to take
in different circumstances.
Strategic management recognizes
the importance of IMPLEMENTATION
and MANAGING CHANGE
o 1. Drivers of Change (political, economic,
How Change is an social, technical - PEST)
integral part of o 2. Impact of Change (volatility, globalization,
strategy intense competition, redefine)
o 3. Results of Change (opportunity, strategic
drift)
https://quizlet.com/725033218/mba-706-exam-1-saleh- 1/
flash-cards/ 19
,7/4/25, 9:28
PM
Contribution of · Strategy is concerned with making
strategic major decisions affecting the long-term
marketing to direction of the business
business
o Ensuring that market strategy is:
a) relative to current/future business environment
Strategic Marketing b) sustainable
Management c) generating optional benefits to both the org
and customers
d) correctly implemented
· The concept of marketing is inherently
simple - business success through a
Concept of process of understanding and meeting
marketing customer needs
· Defines how the organization interacts with its
marketplace
· Marketing involves many activities:
Advertising, Branding, Pricing,
Research, Personal Selling
· The purpose of strategy is to simplify
managerial decision making when it
comes to marketing decisions
· Business definition: what business we are in
Focus of strategic (Marketing Myopia)
business decisions · Core competencies: what do we well / what’s
sustainable / competitive advantages
/ resources needed
https://quizlet.com/725033218/mba-706-exam-1-saleh- 2/
flash-cards/ 19
, 7/4/25, 9:28
PM
· Integrating functional areas within the
organization: coordinating marketing
with other departments
· Consistency of approach and focus
Types of change · Cy clical: repetitive, predictable (seasonal,
variance with economic fluctuations)
· Evolutionary: fundamental shift, sudden or
gradual
· financial / non-financial measures of success
· 1. Financial measures: how firm is perceived
by stakeholders
Balanced scorecard · 2. Customers: how customers view firm
for measuring success · 3. Internal activities: identify key areas which
deliver customer satisfaction
· 4. Innovation & learning
· Becomes the basis for evaluating strategy
· Achieving a superior competitive position
within a defined market
o 1. Segmentation: break the market into groups
o 2. Targeting: select market segments
o 3. Positioning: establish a distinctive superior
position
Purpose of marketing · Marketing defines how the organization interacts
strategy with its marketplace
· Marketing can be more than a
functional activity. It can be adopted as
https://quizlet.com/725033218/mba-706-exam-1-saleh- 3/
flash-cards/ 19
