7/4/25, 9:30
PM
MBA 706 EXAM QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS VERIFIED GRADED A++
Terms in this set (48)
bundle of attributes that hold utility for the
Product buyer
each attribute has its own utility EX) laptop,
appliances, home fitness equipment
Attributes Different capabilities fucntion
Utilities product that meets an unmet need or want
products evolve overtime as the marketplace changes
customer expectations
Availability of new technology/features
(both technical and business feasibility
Factors that EX)smartphones
contribute to
product
Competition
evolution
include
Support infrastructure/industries
Customer from optional to standard features
expectations
availability of new both technical and business feasibility
1/
10
, 7/4/25, 9:30
PM
technology/ features EX)smartphones
Competition whether existing or a new market entrant EX)
distance learning
Support managing home security/automation
infrastructure/industri and streaming devices via smartphones
es & digital assistants
core
valu
Product dimensions / e
layers actu
al
supplement or augmented
first layer
core value
Reason a customer purchases a product
second layer
Actual
Features, brand, quality, design, packaging
third layer
Supplemented or Customer service, installation,
Augmented maintenance/management, warranty,
delivery, financing
total number of product lines sold by a
Product mix company
BREADTH/WIDTH
EX) P&Gs baby care, fabric care, family care,
grooming, hair care, oral care
2/
10
PM
MBA 706 EXAM QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS VERIFIED GRADED A++
Terms in this set (48)
bundle of attributes that hold utility for the
Product buyer
each attribute has its own utility EX) laptop,
appliances, home fitness equipment
Attributes Different capabilities fucntion
Utilities product that meets an unmet need or want
products evolve overtime as the marketplace changes
customer expectations
Availability of new technology/features
(both technical and business feasibility
Factors that EX)smartphones
contribute to
product
Competition
evolution
include
Support infrastructure/industries
Customer from optional to standard features
expectations
availability of new both technical and business feasibility
1/
10
, 7/4/25, 9:30
PM
technology/ features EX)smartphones
Competition whether existing or a new market entrant EX)
distance learning
Support managing home security/automation
infrastructure/industri and streaming devices via smartphones
es & digital assistants
core
valu
Product dimensions / e
layers actu
al
supplement or augmented
first layer
core value
Reason a customer purchases a product
second layer
Actual
Features, brand, quality, design, packaging
third layer
Supplemented or Customer service, installation,
Augmented maintenance/management, warranty,
delivery, financing
total number of product lines sold by a
Product mix company
BREADTH/WIDTH
EX) P&Gs baby care, fabric care, family care,
grooming, hair care, oral care
2/
10
