Business Communication Process & Product 11th Edition by Mary Ellen Guffey TEST BANK

Test Bank

,Chapter 01 Business Communication in the Digital Age
1. Today’s new communication technologies have made writing skills less important than in the past.
a. True
b. False
ANSWER: False
FEEDBACK: Correct Writing matters more than ever because the online media require more of it, not
less.
Incorrect Writing matters more than ever because the online media require more of it, not
less.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: LO: 1.1
QUESTION TYPE: True / False
LEARNING OBJECTIVES: BCPP.GULO.25.01.01
NATIONAL STANDARDS: United States - BUSPROG: Communication, Technolo - BUSPROG: Communication,
Technology, Reflective Thinking
STATE STANDARDS: United States - AK - DISC: Communication evolution, C - DISC: Communication
evolution, Conclusion
TOPICS: A-Head: Thriving in an Ever-Changing Workplace With Communication Skills
KEYWORDS: Bloom's: Remember
DATE CREATED: 4/10/2024 5:40 PM
DATE MODIFIED: 5/14/2024 10:18 AM

2. E-commerce refers to mobile technology businesses.
a. True
b. False
ANSWER: False
FEEDBACK: Correct The term e-commerce refers to Internet-based businesses; m-commerce refers to
mobile technology businesses.
Incorrect The term e-commerce refers to Internet-based businesses; m-commerce refers to
mobile technology businesses.

POINTS: 1
DIFFICULTY: Easy
REFERENCES: LO: 1.2
QUESTION TYPE: True / False
LEARNING OBJECTIVES: BCPP.GULO.25.01.02
NATIONAL STANDARDS: United States - BUSPROG: Communication, Reflecti - BUSPROG: Communication,
Reflective Thinking
STATE STANDARDS: United States - AK - DISC: Conclusion - DISC: Patterns
TOPICS: A-Head: Building Twenty-First-Century Skills
KEYWORDS: Bloom's: Remember
DATE CREATED: 4/10/2024 5:40 PM
DATE MODIFIED: 5/14/2024 10:18 AM

3. Your comments on LinkedIn, Instagram, Facebook can help you build your professional brand.
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, a. True
b. False
ANSWER: True
FEEDBACK: Correct Well-crafted social media posts; astute comments on LinkedIn, Instagram, and
Facebook; competent e-mails; and thoughtful blog posts will help
you continually make a positive professional impression.
Incorrect Well-crafted social media posts; astute comments on LinkedIn, Instagram, and
Facebook; competent e-mails; and thoughtful blog posts will help
you continually make a positive professional impression.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: LO: 1.2
QUESTION TYPE: True / False
LEARNING OBJECTIVES: BCPP.GULO.25.01.02
NATIONAL STANDARDS: United States - BUSPROG: Communication, Reflecti - BUSPROG: Communication,
Reflective Thinking
STATE STANDARDS: United States - AK - DISC: Conclusion - DISC: Patterns
TOPICS: A-Head: Building Twenty-First-Century Skills
KEYWORDS: Bloom's: Remember
DATE CREATED: 4/10/2024 5:40 PM
DATE MODIFIED: 5/14/2024 10:18 AM

4. Fake news refers to misinformation that comes from both accidental untruth and intentional untruth.
a. True
b. False
ANSWER: True
FEEDBACK: Correct Both accidental untruth and intentional untruth can result in fake news.
Incorrect Both accidental untruth and intentional untruth can result in fake news.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: LO: 1.2
QUESTION TYPE: True / False
LEARNING OBJECTIVES: BCPP.GULO.25.01.02
NATIONAL STANDARDS: United States - BUSPROG: Communication, Reflecti - BUSPROG: Communication,
Reflective Thinking
STATE STANDARDS: United States - AK - DISC: Conclusion - DISC: Patterns
TOPICS: A-Head: Building Twenty-First-Century Skills
KEYWORDS: Bloom's: Remember
DATE CREATED: 4/10/2024 5:40 PM
DATE MODIFIED: 5/14/2024 10:18 AM

5. Flattened management hierarchies allow companies to react more quickly to market changes.
a. True
b. False
ANSWER: True
FEEDBACK: Correct In flat organizations, where the lines of communication are shorter, decision
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, makers can react more quickly to market changes.
Incorrect In flat organizations, where the lines of communication are shorter, decision
makers can react more quickly to market changes.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: LO: 1.3
QUESTION TYPE: True / False
LEARNING OBJECTIVES: BCPP.GULO.25.01.03
NATIONAL STANDARDS: United States - BUSPROG: Communication, Reflecti - BUSPROG: Communication,
Reflective Thinking
STATE STANDARDS: United States - AK - DISC: Conclusion - DISC: Patterns
TOPICS: A-Head: Trends and Challenges in the Information Age Workplace
KEYWORDS: Bloom's: Remember
DATE CREATED: 4/10/2024 5:40 PM
DATE MODIFIED: 5/14/2024 10:18 AM

6. Diverse workforces are more likely to create the products that consumers demand.
a. True
b. False
ANSWER: True
FEEDBACK: Correct Teams made up of people with various experiences are more likely to create the
products that consumers demand. Customers also want to deal with companies
that respect their values.
Incorrect Teams made up of people with various experiences are more likely to create the
products that consumers demand. Customers also want to deal with companies
that respect their values.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: LO: 1.3
QUESTION TYPE: True / False
LEARNING OBJECTIVES: BCPP.GULO.25.01.03
NATIONAL STANDARDS: United States - BUSPROG: Communication, Diversit - BUSPROG: Communication,
Diversity, Ethics
STATE STANDARDS: United States - AK - DISC: Cultural imperatives, Conc - DISC: Cultural imperatives,
Conclusion
TOPICS: A-Head: Trends and Challenges in the Information Age Workplace
KEYWORDS: Bloom's: Remember
DATE CREATED: 4/10/2024 5:40 PM
DATE MODIFIED: 5/14/2024 10:18 AM

7. Sharing economy refers to full-time positions being divided over two employees working part-time.
a. True
b. False
ANSWER: False
FEEDBACK: Correct The term sharing economy refers to smartphone-app based businesses such as
Uber, Lyft, and Airbnb—popular ride- and home-sharing platforms.
Incorrect The term sharing economy refers to smartphone-app based businesses such as
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