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power
(Week 9) -
Answer✓✓
the authority to get things done by others
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influence
(Week 9) -
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the ability to create an impact on the beliefs and actions of others without forcing them.
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power vs. influence
(Week 9) -
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,Persuasion skills exert far greater influence over others' behaviors than formal power
structures do
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Interpersonal influence
(Week 9) -
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Influencing other individuals and/or group members
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Procedural influence
(Week 9) -
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Managing the rules or procedures used to exchange information and aggregate individual
preferences
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Cialdini's 6 Principles of Influence (interpersonal influence)
(Week 9) -
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1. Liking
2. Reciprocity
3. Social Proof
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,4. Consistency
5. Authority
6. Scarcity
- should be used in combination to compound their impact.
- The rules of ethics apply
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Liking
(Week 9) -
Answer✓✓
People like those who like them. Individuals are more willing to comply with the requests of
friends or other liked individuals
- Similarity and Praise
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Reciprocity
(Week 9) -
Answer✓✓
People repay in kind. People feel obligated to give back the form of behavior they receive
ex: Managers can elicit the desired behaviors in coworkers and employees by displaying it first -
-- modeling the behavior
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Social Proof
(Week 9) -
Answer✓✓
People follow the lead of similar others. People feel obligated to comply with a request for
behavior if it is consistent with what similar others are thinking or doing (social evidence)
- Persuasion can be extremely effective if it comes from peers
- Influence is best exerted horizontally rather than vertically
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Consistency
(Week 9) -
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People align with their clear commitments. After committing to a position actively
(spoken/made explicitly), publicly (shared), and voluntarily (personal ownership>forced), people
are more willing to comply with requests for behaviors that are consistent with that position.
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Authority
(Week 9) -
Answer✓✓
People defer to experts, more likely to follow the suggestions of someone who is a legitimate
authority. Establish your own expertise before attempting to exert influence.
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