PM
MBA 703 Final Exam Questions and answers with
complete solutions verified latest update
2025/2026
Terms in this set (31)
Market Capitalization the value of the firm calculated by multiply its share
(market Cap) price by the number of shares.
Search engine The process of improving a page's organic search
Optimization (SEO) results.
Software robots, spiders, software to crawl the Web and uncover as much info
web crawlers they can find.
Link fraud A series of bogus Web sites, linking back to pages
they're trying to promote.
Domain name service A list of all of the public, named servers on its network.
(DNS)
Cache temporary storage space used to speed computing
tasks.
Fault-tolerant no single failure should interrupt the firm's operations.
· Increased user time online
Driving factors of online · Improved measure and accountability
ad growth trends · Targeting
Ad impressions the number of times an ad appears on a website.
1/
4