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MBA 705 Exam 2 - Minsun Kim questions and
answers with complete solutions verified graded
a++ latest release 2025
Terms in this set (165)
Looking inside the firm to analyze its resources,
capabilities, and core competencies allows us
Internal Analaysis to understand its strengths and weaknesses
-Linking a firm's internal analysis to it's external analysis
leverages its internal
strengths to exploit external opportunities and
mitigate internal weaknesses and threats
Two Methods of Internal 1. Resource Based View (RBV) and VRIO Framework
Evaluation 2. Value Chain Analysis
unique strengths embedded
deep within a firm Examples:
Google - superior in creating proprietary
algorithms based on large amounts of online
Core Competencies data, superior AI capability
Netflix- superior in creating proprietary
algorithms based on individual customer
preferences
Exxon - superior at discovering and exploring
fossil-fuel-based energy sources globally
Two types of resources Tangible and intangible
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Tangible resources resources that can be readily seen, touched and
quantified.
Examples: cash, physical assets such as a firm's property,
plant, and equipment
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resources that are difficult to see, touch, or quantify
-Competitive advantage is more likely from this
type of resource, developing them will allow
the firm to achieve long-term competitive
advantages
Examples:
Intangible resources -knowledge and
skills of employees
a firm's reputation
-brand name
-exlcusive rights to intellectual property
-Leadership traits
of executives a
Firm's culture
the firm's ability to bundle, manage, or
otherwise exploit resources in a manner that
Capabilities provides added value and advantage over
competitors
-organizational and managerial skills necessary
to orchestrate a diverse set of resources and
to deploy them strategically
-by nature are intangible
-model sees resources as key to superior firm
performance
Resource Based View -examines any resources and capabilities of the
(RBV) firm that may provide a competitive
advantage
- in this view, a firm is assumed to be a unique
bundle of resources, capabilities and
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