WGU D373 Final Exam (New 2025/
2026 Update) Marketing in the
Digital Era | Questions and
Verified Answers|100% Correct| A
Graded
Target customers - ANSWER Customers based on a predefined
geographic boundary
Market segmentation - ANSWER Dividing a market through variables
such as age, gender, education level, family size, occupation, income, and
more
Psychographic - ANSWER Focus on the intrinsic traits the target
customer has, such as values, personalities, interests, attitudes, conscious
and subconscious motivators, lifestyles, and opinions
Behavioral - ANSWER The way customers go through their decision
making and buying processes, including attitudes towards the brand, the
way they use it, and their knowledge base
What is marketing? - ANSWER The set of institutions and processes for
creating, communicating, delivering, and exchanging offers that have
value for customers, clients, partners, and society
Marketing Coordinator - ANSWER Entry-level marketing position
responsible for planning, executing, and managing a variety of functions
to deliver value to the customer and the organization (1-3 years).
Marketing Director - ANSWER Mid-level marketing position
responsible for planning, executing, and managing a variety of functions
to deliver value to the customer and the organization, with 7-10 years of
experience
Vice President - ANSWER Senior-level marketing position responsible
for planning, executing, and managing a variety of functions to deliver
,value to the customer and the organization, with 11-15 years of
experience
Chief Marketing Officer - ANSWER Top-level marketing position
responsible for planning, executing, and managing a variety of functions
to deliver value to the customer and the organization, with 20+ years of
experience
Who is responsible for ROI? (return on investments) - ANSWER Chief
marketing officer
What is the traditional marketing mix? - ANSWER Product, price, place,
promotion
What is the expanded marketing mix? - ANSWER Product, price, place,
promotion people,process, physical evidence
What is channel conflict? - ANSWER This occurs when the same or
competing channels have conflicting goals
What is customer experience? - ANSWER The totality and quality of the
interactions and engagement. A customer has with a company there by
informing the perception in opinion of the brand.
What is the buyers journey? - ANSWER The buyers journey includes the
awareness, stage consideration stage and decision stage
What is the business buying process? - ANSWER Recognize problem,
opportunity, conduct information, church on products and suppliers,
develop need specifications document, request for proposals from
vendors, vendor, selection, performance review.
What are the roles in the business buying center? - ANSWER Includes
users, influencers, decision, makers, buyers, and gatekeepers
What is a user - ANSWER Users are those who use the product often
initiate the purchase and provide post. Purchase feedback.
What is an influencer? - ANSWER Influencers are those who developed
the specifications and RFPs they also evaluate alternative products
, What is a decision maker? - ANSWER Decision makers are often those
that have the power to make the final purchase decision. They are
typically mid-level or upper management.
What is a gatekeeper? - ANSWER Those that control the flow of
information to and from the buying group. They might include
administrative or tech personal.
What is a product? - ANSWER What the buyers getting in the exchange
with the seller
Strategy - ANSWER Represents what the company intends to do
Execution - ANSWER Represents how the company intends to do it
Prospects - ANSWER Potential customers who haven't bought from the
company yet
Customers - ANSWER People who have bought from the company
Positioning - ANSWER The culmination of the products, services, and
experiences that a brand provides to convey value and meet customer
wants, needs, and expectations
Conflict - ANSWER Occurs when different companies or competitors
have conflicting goals
Buyer's Journey - ANSWER The process a buyer goes through from
recognizing a need or opportunity to making a purchase decision and
evaluating the post-purchase experience
Brand - ANSWER An identifiable and differentiated product, service,
person, movement, etc.
Brand promise - ANSWER What a brand promises to deliver to a
customer
Brand awareness - ANSWER Awareness of the existence of a brand
Brand positioning - ANSWER The unique place the brand occupies in
the consumer's mind, linked to benefits received
2026 Update) Marketing in the
Digital Era | Questions and
Verified Answers|100% Correct| A
Graded
Target customers - ANSWER Customers based on a predefined
geographic boundary
Market segmentation - ANSWER Dividing a market through variables
such as age, gender, education level, family size, occupation, income, and
more
Psychographic - ANSWER Focus on the intrinsic traits the target
customer has, such as values, personalities, interests, attitudes, conscious
and subconscious motivators, lifestyles, and opinions
Behavioral - ANSWER The way customers go through their decision
making and buying processes, including attitudes towards the brand, the
way they use it, and their knowledge base
What is marketing? - ANSWER The set of institutions and processes for
creating, communicating, delivering, and exchanging offers that have
value for customers, clients, partners, and society
Marketing Coordinator - ANSWER Entry-level marketing position
responsible for planning, executing, and managing a variety of functions
to deliver value to the customer and the organization (1-3 years).
Marketing Director - ANSWER Mid-level marketing position
responsible for planning, executing, and managing a variety of functions
to deliver value to the customer and the organization, with 7-10 years of
experience
Vice President - ANSWER Senior-level marketing position responsible
for planning, executing, and managing a variety of functions to deliver
,value to the customer and the organization, with 11-15 years of
experience
Chief Marketing Officer - ANSWER Top-level marketing position
responsible for planning, executing, and managing a variety of functions
to deliver value to the customer and the organization, with 20+ years of
experience
Who is responsible for ROI? (return on investments) - ANSWER Chief
marketing officer
What is the traditional marketing mix? - ANSWER Product, price, place,
promotion
What is the expanded marketing mix? - ANSWER Product, price, place,
promotion people,process, physical evidence
What is channel conflict? - ANSWER This occurs when the same or
competing channels have conflicting goals
What is customer experience? - ANSWER The totality and quality of the
interactions and engagement. A customer has with a company there by
informing the perception in opinion of the brand.
What is the buyers journey? - ANSWER The buyers journey includes the
awareness, stage consideration stage and decision stage
What is the business buying process? - ANSWER Recognize problem,
opportunity, conduct information, church on products and suppliers,
develop need specifications document, request for proposals from
vendors, vendor, selection, performance review.
What are the roles in the business buying center? - ANSWER Includes
users, influencers, decision, makers, buyers, and gatekeepers
What is a user - ANSWER Users are those who use the product often
initiate the purchase and provide post. Purchase feedback.
What is an influencer? - ANSWER Influencers are those who developed
the specifications and RFPs they also evaluate alternative products
, What is a decision maker? - ANSWER Decision makers are often those
that have the power to make the final purchase decision. They are
typically mid-level or upper management.
What is a gatekeeper? - ANSWER Those that control the flow of
information to and from the buying group. They might include
administrative or tech personal.
What is a product? - ANSWER What the buyers getting in the exchange
with the seller
Strategy - ANSWER Represents what the company intends to do
Execution - ANSWER Represents how the company intends to do it
Prospects - ANSWER Potential customers who haven't bought from the
company yet
Customers - ANSWER People who have bought from the company
Positioning - ANSWER The culmination of the products, services, and
experiences that a brand provides to convey value and meet customer
wants, needs, and expectations
Conflict - ANSWER Occurs when different companies or competitors
have conflicting goals
Buyer's Journey - ANSWER The process a buyer goes through from
recognizing a need or opportunity to making a purchase decision and
evaluating the post-purchase experience
Brand - ANSWER An identifiable and differentiated product, service,
person, movement, etc.
Brand promise - ANSWER What a brand promises to deliver to a
customer
Brand awareness - ANSWER Awareness of the existence of a brand
Brand positioning - ANSWER The unique place the brand occupies in
the consumer's mind, linked to benefits received
