Market research for managing an event
P4 Explain the chosen event idea, including reasons
for choice.
M2 Assess the feasibility of the event proposal.
Market research for managing an event, as it can help stakeholders
understand how to increase attendance and visitor satisfaction. For
example, market research can help determine how many people are aware
of an event.
Research: Conduct research and provide evidence from a range of
sources
Primary research can be a useful tool for event management, as it
involves gathering new data that can help you plan a successful event.
Some examples of primary research methods include:
Surveys: These can be used to explore event options and the needs and
interests of potential attendees. There are two main types of surveys used
in event planning:
Event planning surveys: These are exploratory surveys that help you
understand what your potential attendees want from the event.
P4 Explain the chosen event idea, including reasons
for choice.
M2 Assess the feasibility of the event proposal.
Market research for managing an event, as it can help stakeholders
understand how to increase attendance and visitor satisfaction. For
example, market research can help determine how many people are aware
of an event.
Research: Conduct research and provide evidence from a range of
sources
Primary research can be a useful tool for event management, as it
involves gathering new data that can help you plan a successful event.
Some examples of primary research methods include:
Surveys: These can be used to explore event options and the needs and
interests of potential attendees. There are two main types of surveys used
in event planning:
Event planning surveys: These are exploratory surveys that help you
understand what your potential attendees want from the event.
