MAR 3721 CH.13 EXAM 2025 QUESTIONS
AND ANSWERS
Which of the following reflects product-centric (as opposed to brand-centric) demand? -
ANS "I need new ski gloves"
A new company with no existing customers should likely focus on: - ANS Demand harvesting
A company has focused all its efforts on demand harvesting for a long while. It should now shift
its efforts to include: - ANS Loyalty building
All else being equal, a marketing channel that has a high cost per exposure will have a ________
return on investment. - ANS Low
A random sample of consumers will likely have a low customer concentration for Porsche
because: - ANS Most people cannot afford such an expensive car
Copyright ©2025 THEBRIGHT ALL RIGHTS RESERVED 1
AND ANSWERS
Which of the following reflects product-centric (as opposed to brand-centric) demand? -
ANS "I need new ski gloves"
A new company with no existing customers should likely focus on: - ANS Demand harvesting
A company has focused all its efforts on demand harvesting for a long while. It should now shift
its efforts to include: - ANS Loyalty building
All else being equal, a marketing channel that has a high cost per exposure will have a ________
return on investment. - ANS Low
A random sample of consumers will likely have a low customer concentration for Porsche
because: - ANS Most people cannot afford such an expensive car
Copyright ©2025 THEBRIGHT ALL RIGHTS RESERVED 1
