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FedEx Case Study Report: The Role of Information Technology in Improving Customer Service in International Logistics (6020SSL)

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This 2,000-word university-level report provides a comprehensive analysis of the role of information technology in enhancing customer service in international logistics, using FedEx as a case study. It is tailored to meet the requirements of Coventry University’s 6020SSL International Logistics module. The report covers: - A detailed overview of customer service in global logistics - Identification and analysis of order winners and order qualifiers - In-depth discussion on IT tools such as CRM systems, real-time tracking, and data analytics - FedEx's strategic use of IT to enhance service quality, reduce costs, and improve delivery times - Recommendations for FedEx to maintain competitive advantage through predictive analytics, sustainability, and advanced tracking - Referenced with over 20 up-to-date and credible academic and industry sources Perfect for logistics and supply chain students, this document offers excellent structure, clear academic writing, and actionable insights for coursework, revision, or inspiration.

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Student Assignment Brief
This document is intended for Coventry University Group students for their own use in completing their
assessed work for this module. It must not be passed to third parties or posted on any website. If you
require this document in an alternative format, please contact your Module Leader.


Assignment Information
The work you submit for this assignment must be your own independent work, or in the case of
group assignment your own groups’ work. More information is available in the ‘Assessment Task’
section of this assignment brief.

Module Name: International Logistics

Module Code: 6020SSL

Assignment Title CW2 Individual Written Report

Assignment Due: 05-08-2024 at 18:00 UK Time

Assignment Type: Pass or Fail Percentage Grade
(Core Assessment) (Applied Core Assessment)
Only one of the
following apply to this You will be provided with either a You will be provided with an overall
assignment task. pass or a fail grade. You will have grade between 0% and 100%. You
PLEASE SELECT to successfully have one opportunity to pass the
complete your assessment before assignment at or above 40%.
the end of the module.

Assignment Task
This is an individual assignment.

CW2 Title



This assignment requires you to critically discuss the role of information technology
in improving customer service in international logistics by focusing on a specific
company. but a different organization, utilised in your CW1.



Submission Instructions:

 The assessment must be submitted by 05-08-2024 18:00 UK time. No paper copies

This document is intended for Coventry University Group students for their own use in completing their
assessed work for this module. It must not be passed to third parties or posted on any website. Page 1 of 13

, are required.
 Submission method: Online submission via Turnitin

 Formatting of submission –Microsoft Word doc. or docx. and not PDF.

 Do not include imaged text such as a screenshot of a table you made with the
intention of saving words

 The word count is 2,000

 There will be a penalty of a deduction of 10% of the mark (after internal
moderation) for work exceeding the word limit by 10% or more.
 The word limit includes quotations and citations, but excludes the references list
and appendices.

The format should be a report following the below structure. Please remember to
indicate:

 Front page with report title, total word count (don’t include your
name, just add your student ID).
 Abstract / summary (not included in word count)
 Table of contents (not included in the word count)

In addressing this report, you need to ensure to include:

* Explanation of Customer Service in International Logistics:
*Provide a comprehensive overview of the various aspects of customer service
within the context of international logistics.
*Identification of Order Winners and Order Qualifiers:
*Clearly identify and discuss the concepts of order winners and order
qualifiers as they relate to the logistics industry and customer value matrix.

Discussion of Information Technology:

*Explain the concept of information technology and its significance in
logistics operations.
*Discuss how information technology can improve logistics operations,
focusing on aspects such as quality, cost, service, and lead time. *Relevant
*Relevant secondary sources to support your discussion about your chosen company.
References (not included in word count) –

Appendix (not included in word count).


This document is intended for Coventry University Group students for their own use in completing their
assessed work for this module. It must not be passed to third parties or posted on any website. Page 2 of 13

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Aantal pagina's
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Geschreven in
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