CSUF Bus Mktg 351 Exam 1 Review Questions with
accurate answers
___________ search refers to an internet search on websites such as
Yelp. ___________ search refers to knowledge based on personal
experience
a. Internal; External
b. External; Internal
c. Public; Personal
d. Personal; Public Ans🗸🗸🗸 b. External; Internal
A company manufactures and markets reusable metal straws. What
factor of the pyramid is the company likely following?
a. Legal responsibilities
b. Economic responsibilities
c. Philanthropic responsibilities
d. Marketing responsibilities Ans🗸🗸🗸 c. Philanthropic responsibilities
A company requires the assistance of another company. At the end, they
both share the risks and rewards fairly equally. This is an example of
what entry mode?
a. Direct investment
b. Exporting
c. Joint venture
d. Licensing Ans🗸🗸🗸 c. Joint venture
, A jewelry company does not have social media or allow customers to
share their jewelry online due to concerns of privacy for their designs.
Would the company continue to be successful?
a. No, social media is part of our culture and allows interconnection
b. Yes, there will be high demand
c. No, they will have no sales
d. Yes, social media is not an important factor in today's world
Ans🗸🗸🗸 a. No, social media is part of our culture and allows
interconnection
A soda company has decided to sell its product in Mexico but has
decided not to modify the product and use the same promotional appeal.
What form of marketing mix has been used?
a. Promotion adaptation
b. Standardization
c. Product adaptation
d. Diversification Ans🗸🗸🗸 b. Standardization
A software is the market leader in a stable market. What quadrant does
the software belong to?
a. Star
b. Question mark
c. Dog
d. Cash cow Ans🗸🗸🗸 d. Cash cow
accurate answers
___________ search refers to an internet search on websites such as
Yelp. ___________ search refers to knowledge based on personal
experience
a. Internal; External
b. External; Internal
c. Public; Personal
d. Personal; Public Ans🗸🗸🗸 b. External; Internal
A company manufactures and markets reusable metal straws. What
factor of the pyramid is the company likely following?
a. Legal responsibilities
b. Economic responsibilities
c. Philanthropic responsibilities
d. Marketing responsibilities Ans🗸🗸🗸 c. Philanthropic responsibilities
A company requires the assistance of another company. At the end, they
both share the risks and rewards fairly equally. This is an example of
what entry mode?
a. Direct investment
b. Exporting
c. Joint venture
d. Licensing Ans🗸🗸🗸 c. Joint venture
, A jewelry company does not have social media or allow customers to
share their jewelry online due to concerns of privacy for their designs.
Would the company continue to be successful?
a. No, social media is part of our culture and allows interconnection
b. Yes, there will be high demand
c. No, they will have no sales
d. Yes, social media is not an important factor in today's world
Ans🗸🗸🗸 a. No, social media is part of our culture and allows
interconnection
A soda company has decided to sell its product in Mexico but has
decided not to modify the product and use the same promotional appeal.
What form of marketing mix has been used?
a. Promotion adaptation
b. Standardization
c. Product adaptation
d. Diversification Ans🗸🗸🗸 b. Standardization
A software is the market leader in a stable market. What quadrant does
the software belong to?
a. Star
b. Question mark
c. Dog
d. Cash cow Ans🗸🗸🗸 d. Cash cow
