Answers Verified 100% Correct
strategic business unit (SBU) - ANSWER - profit center which focuses on product
offering and market segment
- winning in the market place
- a competitive advantage
strategy - ANSWER goal-directed actions a firm takes to gain and sustain superior
performance relative to competitors.
competitive advantage - ANSWER superior performance relative to other competitors
in the same industry or the industry average
strategic positioning - ANSWER A unique position within an industry that allows the firm
to provide value to customers while controlling costs. Requires trade offs
corporate strategy - ANSWER scope of the firm and the allocation of resouces across
the firm
functional strategy - ANSWER alignment of business functions to the SBU strategy (ex.
marketing and manufacturing)
competitive parity - ANSWER is when firms perform at the same level (not distinctive or
viewed as being similar/very close substitutes)
competitive disadvantage - ANSWER underperformance relative to other competitors in
the same industry or the industry average
Porter's 4 generic positioning strategies - ANSWER - cost leadership -
differentiation
- focused cost leadership
- focused differentiation
cost leadership - ANSWER becoming the lowest-cost producer in an industry
differentiation - ANSWER attempting to be unique in an industry within a broad market
strategic management process - ANSWER Analysis, Formulation, Implementation
SWOT - ANSWER strengths, weaknesses, opportunities, threats