7/9/25, 12:52 PM UCSB Comm 88 Final EXAM COMPREHENSIVE questions answered, 2025 verified graded A+ already passed! Flashcards | Quizlet
UCSB Comm 88 Final EXAM COMPREHENSIVE
questions answered, 2025 verified graded A+
already passed!
Save
Terms in this set (104)
must be explained to purpose & procedures, risks & discomforts, ability to
obtain an informed withdraw, how to answer questions
consent
A test that protects not diminish self worth, or cause stress, anxiety, or
subjects from harm should embarrassment
Ways to preserve right to anonymity and confidentiality
privacy
Types of deception outright deception and concealment
Outright deception deliberately providing false info
Concealment withholding key information
Primary goals of survey identify/describe attitudes or behaviors, examine
research those relationships
Examples of self mail surveys, online or emailed surveys, handouts
administered surveys
Strengths of self easy and inexpensive, no interviewer influence,
administered surveys increased privacy
Weaknesses of self not always self explanatory, low response rate
administered surveys
https://quizlet.com/1059315143/ucsb-comm-88-final-exam-comprehensive-questions-answered-2025-verified-graded-a-already-passed-flash-cards/ 1/8
, 7/9/25, 12:52 PM UCSB Comm 88 Final EXAM COMPREHENSIVE questions answered, 2025 verified graded A+ already passed! Flashcards | Quizlet
Ways to increase response inducements/incentives, easy to complete and return,
rate of self administered a persuasive cover letter, advance mailing, follow up
surveys mailings, etc
Interview Surveys personal or face-to-face, telephone
Strengths of face to face more flexible (can probe for depth), higher response
interview surveys rate
Weaknesses of face to possible interviewer influence, higher costs
face interview surveys
Strengths of telephone fast results, reduced cost, more privacy, more
interview surveys efficiency
compared to face to face
Strengths of telephone more detail, better response rate
interview surveys
compared to self
administered
Cross sectional study one sample at one time
more than one point in time measured (experience
Longitudinal study
over time, changes in public opinion, before/after)
Types of longitudinal Panel, trend, cohort
studies
Panel study same people each time
different random samples from same population
Trend survey (survey Americans every five years regarding church
going)
different samples but of same cohort (something that
Cohort survey
binds people based on an event in time: birth year)
survey data can conclude variables are related or associated
survey data can NOT If one variable causes the other
conclude
https://quizlet.com/1059315143/ucsb-comm-88-final-exam-comprehensive-questions-answered-2025-verified-graded-a-already-passed-flash-cards/ 2/8
UCSB Comm 88 Final EXAM COMPREHENSIVE
questions answered, 2025 verified graded A+
already passed!
Save
Terms in this set (104)
must be explained to purpose & procedures, risks & discomforts, ability to
obtain an informed withdraw, how to answer questions
consent
A test that protects not diminish self worth, or cause stress, anxiety, or
subjects from harm should embarrassment
Ways to preserve right to anonymity and confidentiality
privacy
Types of deception outright deception and concealment
Outright deception deliberately providing false info
Concealment withholding key information
Primary goals of survey identify/describe attitudes or behaviors, examine
research those relationships
Examples of self mail surveys, online or emailed surveys, handouts
administered surveys
Strengths of self easy and inexpensive, no interviewer influence,
administered surveys increased privacy
Weaknesses of self not always self explanatory, low response rate
administered surveys
https://quizlet.com/1059315143/ucsb-comm-88-final-exam-comprehensive-questions-answered-2025-verified-graded-a-already-passed-flash-cards/ 1/8
, 7/9/25, 12:52 PM UCSB Comm 88 Final EXAM COMPREHENSIVE questions answered, 2025 verified graded A+ already passed! Flashcards | Quizlet
Ways to increase response inducements/incentives, easy to complete and return,
rate of self administered a persuasive cover letter, advance mailing, follow up
surveys mailings, etc
Interview Surveys personal or face-to-face, telephone
Strengths of face to face more flexible (can probe for depth), higher response
interview surveys rate
Weaknesses of face to possible interviewer influence, higher costs
face interview surveys
Strengths of telephone fast results, reduced cost, more privacy, more
interview surveys efficiency
compared to face to face
Strengths of telephone more detail, better response rate
interview surveys
compared to self
administered
Cross sectional study one sample at one time
more than one point in time measured (experience
Longitudinal study
over time, changes in public opinion, before/after)
Types of longitudinal Panel, trend, cohort
studies
Panel study same people each time
different random samples from same population
Trend survey (survey Americans every five years regarding church
going)
different samples but of same cohort (something that
Cohort survey
binds people based on an event in time: birth year)
survey data can conclude variables are related or associated
survey data can NOT If one variable causes the other
conclude
https://quizlet.com/1059315143/ucsb-comm-88-final-exam-comprehensive-questions-answered-2025-verified-graded-a-already-passed-flash-cards/ 2/8
