Marketing in Digital Era
Which part of branding is a logo? - Answers -Identity
A food delivery service markets itself as the only delivery service with a money back
guarantee if the customers food does not arrive in the designated time frame - Answers
-value proposition
What is a target market? - Answers -People segmented by demographics that make
them likely to become a company's customers
What is the process of creating a unique perception of a product or service in peoples
mind? - Answers -Brand positioning
Why is positioning important to a brand? - Answers -It defines the desired consumer
perception
Why do brands currently focus on brand purpose and storytelling? - Answers -To define
why a brand exists and create authenticity
A company establishes its target market, differentiation from competitors, and benefits
of its product. What is the company establishing? - Answers -Brand positioning
statement
What describes brand storytelling? - Answers -Developing an emotional narrative
through combining brand elements
Which step in the consumer buying process influences retention? - Answers -Post
purchase evaluation
the promotional effort that shows ads to prospective buyers after they have become a
target by performing a certain search or clicking on related ads. - Answers -Retargeting
Ideate a content marketing strategy for the organization aligned to buyer personas and
buyer journeys - Answers -Content marketing
The learner recommends solutions and strategies from a place of innovation and
creativity. - Answers -Curiosity
Participate in the development or implementation of a digital marketing strategy. -
Answers -Digital marketing
, Implement strategies to identify opportunities to reach new market segments and
expand market share. - Answers -Marketing management
Develop a strengths, weaknesses, opportunities, and threats (SWOT) analysis to inform
marketing strategies - Answers -Marketing planning
Identify the optimal approach to introduce a new product into the marketplace. -
Answers -New product development
The learner analyses a problem - Answers -Problem solving
Apply marketing tools and strategies to meet advanced strategic objectives of an
organization. - Answers -Strategic marketing
Which ansoff matrix growth strategy is considered the riskiest? - Answers -
Diversification
Price is considered an intangible factor influencing a customers purchasing decision -
Answers -True
Which two forms of reasoning guide a customer's purchasing decision? - Answers -
Emotional and rational
What is one motivation behind the concept of a minimum viable product (MVP)? -
Answers -Building a more useful product
A pop up is another name for a permanent retail store - Answers -False
Explain three reasons why products fail. - Answers -Products can fail for a variety of
reasons, many of which have nothing to do with the product itself. For example, when
products create new categories, consumers must be educated before they purchase. In
addition, products may be marketed to the wrong target audience. Finally, inadequate
testing and poor function can contribute to a product's failure.
A company maintains a social media page and encourages users to share posts about
their favorite company product using a hashtag.
Why is this company's approach to marketing communications considered earned
media? - Answers -Because social media users generate the media based on the
company's efforts to engage them
Which type of media is a company website? - Answers -Owned media
Integrated marketing communications (IMC) include advertising, public relations (PR),
digital marketing, direct marketing, events and experiences, sales promotion, and
personal selling. - Answers -True
Which part of branding is a logo? - Answers -Identity
A food delivery service markets itself as the only delivery service with a money back
guarantee if the customers food does not arrive in the designated time frame - Answers
-value proposition
What is a target market? - Answers -People segmented by demographics that make
them likely to become a company's customers
What is the process of creating a unique perception of a product or service in peoples
mind? - Answers -Brand positioning
Why is positioning important to a brand? - Answers -It defines the desired consumer
perception
Why do brands currently focus on brand purpose and storytelling? - Answers -To define
why a brand exists and create authenticity
A company establishes its target market, differentiation from competitors, and benefits
of its product. What is the company establishing? - Answers -Brand positioning
statement
What describes brand storytelling? - Answers -Developing an emotional narrative
through combining brand elements
Which step in the consumer buying process influences retention? - Answers -Post
purchase evaluation
the promotional effort that shows ads to prospective buyers after they have become a
target by performing a certain search or clicking on related ads. - Answers -Retargeting
Ideate a content marketing strategy for the organization aligned to buyer personas and
buyer journeys - Answers -Content marketing
The learner recommends solutions and strategies from a place of innovation and
creativity. - Answers -Curiosity
Participate in the development or implementation of a digital marketing strategy. -
Answers -Digital marketing
, Implement strategies to identify opportunities to reach new market segments and
expand market share. - Answers -Marketing management
Develop a strengths, weaknesses, opportunities, and threats (SWOT) analysis to inform
marketing strategies - Answers -Marketing planning
Identify the optimal approach to introduce a new product into the marketplace. -
Answers -New product development
The learner analyses a problem - Answers -Problem solving
Apply marketing tools and strategies to meet advanced strategic objectives of an
organization. - Answers -Strategic marketing
Which ansoff matrix growth strategy is considered the riskiest? - Answers -
Diversification
Price is considered an intangible factor influencing a customers purchasing decision -
Answers -True
Which two forms of reasoning guide a customer's purchasing decision? - Answers -
Emotional and rational
What is one motivation behind the concept of a minimum viable product (MVP)? -
Answers -Building a more useful product
A pop up is another name for a permanent retail store - Answers -False
Explain three reasons why products fail. - Answers -Products can fail for a variety of
reasons, many of which have nothing to do with the product itself. For example, when
products create new categories, consumers must be educated before they purchase. In
addition, products may be marketed to the wrong target audience. Finally, inadequate
testing and poor function can contribute to a product's failure.
A company maintains a social media page and encourages users to share posts about
their favorite company product using a hashtag.
Why is this company's approach to marketing communications considered earned
media? - Answers -Because social media users generate the media based on the
company's efforts to engage them
Which type of media is a company website? - Answers -Owned media
Integrated marketing communications (IMC) include advertising, public relations (PR),
digital marketing, direct marketing, events and experiences, sales promotion, and
personal selling. - Answers -True
