Marketing in the digital age
How do you get more value out of digital marketing? - Answers -1) Coordinate your
activities to engage consumer throughout the digital purchase journey
How do you get more value out of digital marketing? - Answers -Use consumers as
brand ambassadors to get to a larger market base
How do you get more value out of digital marketing? - Answers -Ensure you are using
multimedia to support your products, segments, channels and promotions
How do you get more value out of digital marketing? - Answers -Strategically plot,
gather and use your digital data
How can you succeed in the new model of marketing? - Answers -1) use community
marketing because word of mouth is more successful than sales persons pushing a
product
2) Find your customers influencers and give them something to talk about. *
compensate them using more than cash rewards and discounts. Provide them with
knowledge and resources to build their own brand and reputation
3) Use your customer advocates involved in the new solutions you provide
Growth Hacker Marketing - Answers -Hotmail did this successfully with a signature
similar to "Join Hotmail email for free"
Growth Hacking is continuously improving the products for the user for a great user-
experience
Also analyzing what the consumer really needs for example Instagram found that users
enjoyed the filters but not the location/ business reporting.
How is the consumer now in charge? - Answers -Business can no longer push products
consumer trust one another more than corporations/ pitch/ selling mechanisms- they get
their reviews and suggestions from peers/ idols
Word of Mouth is becoming a business
Paid Content - Answers -Examples include
Display Ads
How do you get more value out of digital marketing? - Answers -1) Coordinate your
activities to engage consumer throughout the digital purchase journey
How do you get more value out of digital marketing? - Answers -Use consumers as
brand ambassadors to get to a larger market base
How do you get more value out of digital marketing? - Answers -Ensure you are using
multimedia to support your products, segments, channels and promotions
How do you get more value out of digital marketing? - Answers -Strategically plot,
gather and use your digital data
How can you succeed in the new model of marketing? - Answers -1) use community
marketing because word of mouth is more successful than sales persons pushing a
product
2) Find your customers influencers and give them something to talk about. *
compensate them using more than cash rewards and discounts. Provide them with
knowledge and resources to build their own brand and reputation
3) Use your customer advocates involved in the new solutions you provide
Growth Hacker Marketing - Answers -Hotmail did this successfully with a signature
similar to "Join Hotmail email for free"
Growth Hacking is continuously improving the products for the user for a great user-
experience
Also analyzing what the consumer really needs for example Instagram found that users
enjoyed the filters but not the location/ business reporting.
How is the consumer now in charge? - Answers -Business can no longer push products
consumer trust one another more than corporations/ pitch/ selling mechanisms- they get
their reviews and suggestions from peers/ idols
Word of Mouth is becoming a business
Paid Content - Answers -Examples include
Display Ads
