Marketing in the Digital Era D373 WGU
OA
Customers based on a predefined geographic boundary - Answers -Target customers
Dividing a market through variables such as age, gender, education level, family size,
occupation, income, and more - Answers -Market segmentation
Focus on the intrinsic traits the target customer has, such as values, personalities, interests,
attitudes, conscious and subconscious motivators, lifestyles, and opinions - Answers -
Psychographic
The way customers go through their decision making and buying processes, including attitudes
towards the brand, the way they use it, and their knowledge base - Answers -Behavioral
The set of institutions and processes for creating, communicating, delivering, and exchanging
offers that have value for customers, clients, partners, and society - Answers -What is
marketing?
Entry-level marketing position responsible for planning, executing, and managing a variety of
functions to deliver value to the customer and the organization (1-3 years). - Answers -
Marketing Coordinator
Mid-level marketing position responsible for planning, executing, and managing a variety of
functions to deliver value to the customer and the organization, with 7-10 years of experience -
Answers -Marketing Director
Senior-level marketing position responsible for planning, executing, and managing a variety of
functions to deliver value to the customer and the organization, with 11-15 years of experience -
Answers -Vice President
, Top-level marketing position responsible for planning, executing, and managing a variety of
functions to deliver value to the customer and the organization, with 20+ years of experience -
Answers -Chief Marketing Officer
Chief marketing officer - Answers -Who is responsible for ROI? (return on investments)
Product, price, place, promotion - Answers -What is the traditional marketing mix?
Product, price, place, promotion people,process, physical evidence - Answers -What is the
expanded marketing mix?
Represents what the company intends to do - Answers -Strategy
Represents how the company intends to do it - Answers -Execution
Potential customers who haven't bought from the company yet - Answers -Prospects
People who have bought from the company - Answers -Customers
The culmination of the products, services, and experiences that a brand provides to convey
value and meet customer wants, needs, and expectations - Answers -Positioning
Occurs when different companies or competitors have conflicting goals - Answers -Conflict
The process a buyer goes through from recognizing a need or opportunity to making a purchase
decision and evaluating the post-purchase experience - Answers -Buyer's Journey
An identifiable and differentiated product, service, person, movement, etc. - Answers -Brand
What a brand promises to deliver to a customer - Answers -Brand promise
Awareness of the existence of a brand - Answers -Brand awareness
OA
Customers based on a predefined geographic boundary - Answers -Target customers
Dividing a market through variables such as age, gender, education level, family size,
occupation, income, and more - Answers -Market segmentation
Focus on the intrinsic traits the target customer has, such as values, personalities, interests,
attitudes, conscious and subconscious motivators, lifestyles, and opinions - Answers -
Psychographic
The way customers go through their decision making and buying processes, including attitudes
towards the brand, the way they use it, and their knowledge base - Answers -Behavioral
The set of institutions and processes for creating, communicating, delivering, and exchanging
offers that have value for customers, clients, partners, and society - Answers -What is
marketing?
Entry-level marketing position responsible for planning, executing, and managing a variety of
functions to deliver value to the customer and the organization (1-3 years). - Answers -
Marketing Coordinator
Mid-level marketing position responsible for planning, executing, and managing a variety of
functions to deliver value to the customer and the organization, with 7-10 years of experience -
Answers -Marketing Director
Senior-level marketing position responsible for planning, executing, and managing a variety of
functions to deliver value to the customer and the organization, with 11-15 years of experience -
Answers -Vice President
, Top-level marketing position responsible for planning, executing, and managing a variety of
functions to deliver value to the customer and the organization, with 20+ years of experience -
Answers -Chief Marketing Officer
Chief marketing officer - Answers -Who is responsible for ROI? (return on investments)
Product, price, place, promotion - Answers -What is the traditional marketing mix?
Product, price, place, promotion people,process, physical evidence - Answers -What is the
expanded marketing mix?
Represents what the company intends to do - Answers -Strategy
Represents how the company intends to do it - Answers -Execution
Potential customers who haven't bought from the company yet - Answers -Prospects
People who have bought from the company - Answers -Customers
The culmination of the products, services, and experiences that a brand provides to convey
value and meet customer wants, needs, and expectations - Answers -Positioning
Occurs when different companies or competitors have conflicting goals - Answers -Conflict
The process a buyer goes through from recognizing a need or opportunity to making a purchase
decision and evaluating the post-purchase experience - Answers -Buyer's Journey
An identifiable and differentiated product, service, person, movement, etc. - Answers -Brand
What a brand promises to deliver to a customer - Answers -Brand promise
Awareness of the existence of a brand - Answers -Brand awareness
