Marketing in the Digital Era
Marketing Strategy - Answers -What we intend to do
Marketing execution - Answers -How we intend to do it
Prospects - Answers -Looking into it, haven't yet bought
Customers - Answers -Those who have bought from company
Segmentation - Answers -divide the total market into smaller segments
Targeting - Answers -Central focus for marketing mix startegies
positioning - Answers -Creating a distinct and favorable image in target audience minds
Place (marketing mix) - Answers -Access, location, delivery services, electronic delivery
People (marketing mix) - Answers -Customers, employees, social interactions, roles,
and scripts, relationships
Physical Evidence (marketing mix) - Answers -Facilities and equipment, uniforms,
signage, symbols
Process (Marketing Mix) - Answers -Service design, standardization, customization,
operational efficiency
Promotion (marketing mix) - Answers -Internal marketing, direct, marketing, advertising,
other promotional methods
Product (marketing mix) - Answers -Total service product, core product,
supplementaries services, facilitating services, supporting services
Price (marketing mix) - Answers -Cost based, demand-based, operations, based,
competition based, relationship based
Market Segmentaion - Answers -Geographic, demographic, psychographic, behavioral
value proposition - Answers -Culmination of the products services and experiences that
a brand provides that convey to the customer that there wants needs and expectations
will be met that value will be delivered (answers the question "why should I buy from
you?")
Marketing Strategy - Answers -What we intend to do
Marketing execution - Answers -How we intend to do it
Prospects - Answers -Looking into it, haven't yet bought
Customers - Answers -Those who have bought from company
Segmentation - Answers -divide the total market into smaller segments
Targeting - Answers -Central focus for marketing mix startegies
positioning - Answers -Creating a distinct and favorable image in target audience minds
Place (marketing mix) - Answers -Access, location, delivery services, electronic delivery
People (marketing mix) - Answers -Customers, employees, social interactions, roles,
and scripts, relationships
Physical Evidence (marketing mix) - Answers -Facilities and equipment, uniforms,
signage, symbols
Process (Marketing Mix) - Answers -Service design, standardization, customization,
operational efficiency
Promotion (marketing mix) - Answers -Internal marketing, direct, marketing, advertising,
other promotional methods
Product (marketing mix) - Answers -Total service product, core product,
supplementaries services, facilitating services, supporting services
Price (marketing mix) - Answers -Cost based, demand-based, operations, based,
competition based, relationship based
Market Segmentaion - Answers -Geographic, demographic, psychographic, behavioral
value proposition - Answers -Culmination of the products services and experiences that
a brand provides that convey to the customer that there wants needs and expectations
will be met that value will be delivered (answers the question "why should I buy from
you?")
