Muck Ruck Exam / Actual Test Questions with Detailed Verified
Muck Ruck Exam
Answers / Already Graded A+,
Study online at https://quizlet.com/_aiid4q
1. What is the best way to stand out to journalists? Become a valuable re-
source to them
2. True or false: The PR-journalist relationship is a False
two-way street where both should expect the other to
see things from their perspective.
3. Journalists cannot afford to tolerate __________ pitches. Off Topic
4. Generally speaking, which of the following is NOT true They assume any encour-
of journalists? aging email...
5. What is the "PR Promised Land," as described in this A spot in a Journalist prior-
course? ity mail
6. True or false: Many pitches journalists complain about True
could be welcomed by other journalists with different
interests.
7. True or false: Media outlets are typically not con- False
cerned about whether a particular story idea will at-
tract enough traffic.
8. True or false: The audience ultimately decides whether true
a particular news story is good or bad.
9. When building a media list, which of the following is Choosing outlets trusted
most important? by your key audience
10. Which is NOT an effective approach to engaging jour- Every time a journalist
nalists on social media? posts, share it on facebook
11. Which of the following is NOT an effective way to build Copy a media list
a media list?
1/4
Muck Ruck Exam
Answers / Already Graded A+,
Study online at https://quizlet.com/_aiid4q
1. What is the best way to stand out to journalists? Become a valuable re-
source to them
2. True or false: The PR-journalist relationship is a False
two-way street where both should expect the other to
see things from their perspective.
3. Journalists cannot afford to tolerate __________ pitches. Off Topic
4. Generally speaking, which of the following is NOT true They assume any encour-
of journalists? aging email...
5. What is the "PR Promised Land," as described in this A spot in a Journalist prior-
course? ity mail
6. True or false: Many pitches journalists complain about True
could be welcomed by other journalists with different
interests.
7. True or false: Media outlets are typically not con- False
cerned about whether a particular story idea will at-
tract enough traffic.
8. True or false: The audience ultimately decides whether true
a particular news story is good or bad.
9. When building a media list, which of the following is Choosing outlets trusted
most important? by your key audience
10. Which is NOT an effective approach to engaging jour- Every time a journalist
nalists on social media? posts, share it on facebook
11. Which of the following is NOT an effective way to build Copy a media list
a media list?
1/4
