contractors or employees) and how to ensure that they are provided with
benefits and protections.### 15. **Ethical and Legal Issues in
Education**Education plays a critical role in shaping society, and ethical
and legal issues related to education are vast. From issues of school
discipline to access to education, these concerns affect students, teachers,
and educational institutions.#### 15.1 **Discipline and School Safety**In
many schools, the balance between ensuring a safe learning environment
and upholding students' rights is a significant ethical and legal issue. For
example, zero-tolerance policies on issues like bullying, drugs, or violence
may be well-intentioned, but they often lead to disproportionate disciplinary
actions, particularly against minority students. Legally, schools must
navigate between enforcing discipline and
Test Bank For
Principles of Marketing, 17e, Global Edition (Kotler/Armstrong)
Chapter 1 Marketing: Creating Customer Value and Engagement
1) Which of the following is NOT an accurate description of modern marketing?
A) Marketing is the creation of value for customers.
B) Marketing involves managing profitable customer relationships.
C) Marketing emphasizes selling and advertising exclusively.
D) Marketing involves satisfying customers' needs.
E) Marketing is building value-laden exchange relationships with customers.
Answer: C
AACSB: Analytical thinking
Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing process.
Difficulty: Moderate
2) According to management guru Peter Drucker, "The aim of marketing is to ."
A) maximize profits of the company
B) emphasize customer wants and not customer needs
C) make selling unnecessary
D) fulfill unrealistic customer expectations
E) sell products
Answer: C
Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing process.
Difficulty: Easy
3) Marketing is defined as a social and managerial process by which individuals and
organizations obtain what they need and want through .
A) research and development
B) innovation and creativity
, C) manufacturing efficiencies
D) value creation and exchange
E) sales and revenue creation
Answer: D
AACSB: Application of knowledge
Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing process.
Difficulty: Moderate
contractors or employees) and how to ensure that they are provided with benefits and protections.### 15. **Ethical
and Legal Issues in Education**Education plays a critical role in shaping society, and ethical and legal issues
related to education are vast. From issues of school discipline to access to education, these concerns affect students,
teachers, and educational institutions.#### 15.1 **Discipline and School Safety**In many schools, the balance
between ensuring a safe learning environment and upholding students' rights is a significant ethical and legal issue.
For example, zero-tolerance policies on issues like bullying, drugs, or violence may be well-intentioned, but they
often lead to disproportionate disciplinary actions, particularly against minority students. Legally, schools must
navigate between enforcing discipline and
4) According to the five-step model of the marketing process, which of the following is the
final step in creating value for customers?
A) designing a customer-driven marketing strategy
B) understanding the marketplace and customer needs
C) constructing an integrated marketing program that delivers superior value
D) building profitable relationships and creating customer delight
E) capturing value from customers to create profit and customer equity
Answer: E
Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing process.
Difficulty: Moderate
5) According to the five-step model of the marketing process, a company should
before designing a customer-driven marketing strategy.
A) determine how to deliver superior value to customers
B) build profitable relationships with customers
C) use customer relationship management to create full partnerships with key customers
D) understand the marketplace and customer needs and wants
E) construct an integrated marketing program
Answer: D
Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing process.
Difficulty: Moderate
6) Marketing is managing profitable customer relationships.
Answer: TRUE
Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing process.
Difficulty: Easy
7) are human needs that are shaped by culture and individual personality.
, A) Necessities
B) Wants
C) Demands
D) Values
E) Exchanges
Answer: B
Skill: Concept
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and
identify the five core marketplace concepts.
Difficulty: Easy
8) When backed by buying power, wants become .
A) social needs
B) demands
C) physical needs
D) self-esteem needs
E) exchanges
Answer: B
Skill: Concept
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and
identify the five core marketplace concepts.
Difficulty: Easy
contractors or employees) and how to ensure that they are provided with benefits and protections.### 15. **Ethical
and Legal Issues in Education**Education plays a critical role in shaping society, and ethical and legal issues
related to education are vast. From issues of school discipline to access to education, these concerns affect students,
teachers, and educational institutions.#### 15.1 **Discipline and School Safety**In many schools, the balance
between ensuring a safe learning environment and upholding students' rights is a significant ethical and legal issue.
For example, zero-tolerance policies on issues like bullying, drugs, or violence may be well-intentioned, but they
often lead to disproportionate disciplinary actions, particularly against minority students. Legally, schools must
navigate between enforcing discipline and
9) Needs include all of the following EXCEPT .
A) food
B) knowledge
C) affection
D) the newest iphone
E) belonging
Answer: D
Skill: Concept
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and
identify the five core marketplace concepts.
Difficulty: Easy
10) Greg Williams now has the buying power to purchase the desktop computer that he has
wanted for the last six months. Greg's want now has become a(n) .
A) need
B) necessity
C) demand
D) exchange
, E) transaction
Answer: C
AACSB: Analytical thinking
Skill: Application
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and
identify the five core marketplace concepts.
Difficulty: Moderate
11) A is some combination of products, services, information, or experiences
provided to consumers to satisfy a need or want.
A) market offering
B) value proposition
C) brand positioning
D) market segment
E) market mix
Answer: A
AACSB: Analytical thinking
Skill: Concept
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and
identify the five core marketplace concepts.
Difficulty: Easy
contractors or employees) and how to ensure that they are provided with benefits and protections.### 15. **Ethical
and Legal Issues in Education**Education plays a critical role in shaping society, and ethical and legal issues
related to education are vast. From issues of school discipline to access to education, these concerns affect students,
teachers, and educational institutions.#### 15.1 **Discipline and School Safety**In many schools, the balance
between ensuring a safe learning environment and upholding students' rights is a significant ethical and legal issue.
For example, zero-tolerance policies on issues like bullying, drugs, or violence may be well-intentioned, but they
often lead to disproportionate disciplinary actions, particularly against minority students. Legally, schools must
navigate between enforcing discipline and contractors or employees) and how to ensure that they are provided with
benefits and protections.### 15. **Ethical and Legal Issues in Education**Education plays a critical role in shaping
society, and ethical and legal issues related to education are vast. From issues of school discipline to access to
education, these concerns affect students, teachers, and educational institutions.#### 15.1 **Discipline and School
Safety**In many schools, the balance between ensuring a safe learning environment and upholding students' rights
is a significant ethical and legal issue. For example, zero-tolerance policies on issues like bullying, drugs, or
violence may be well-intentioned, but they often lead to disproportionate disciplinary actions, particularly against
minority students. Legally, schools must navigate between enforcing discipline and
12) Which of the following terms refers to sellers being preoccupied with their own products
and losing sight of underlying consumer needs?
A) vendor lock-in
B) social loafing
C) value proposition
D) marketing myopia
E) conspicuous consumption
Answer: D
AACSB: Analytical thinking
Skill: Concept
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and
identify the five core marketplace concepts.
benefits and protections.### 15. **Ethical and Legal Issues in
Education**Education plays a critical role in shaping society, and ethical
and legal issues related to education are vast. From issues of school
discipline to access to education, these concerns affect students, teachers,
and educational institutions.#### 15.1 **Discipline and School Safety**In
many schools, the balance between ensuring a safe learning environment
and upholding students' rights is a significant ethical and legal issue. For
example, zero-tolerance policies on issues like bullying, drugs, or violence
may be well-intentioned, but they often lead to disproportionate disciplinary
actions, particularly against minority students. Legally, schools must
navigate between enforcing discipline and
Test Bank For
Principles of Marketing, 17e, Global Edition (Kotler/Armstrong)
Chapter 1 Marketing: Creating Customer Value and Engagement
1) Which of the following is NOT an accurate description of modern marketing?
A) Marketing is the creation of value for customers.
B) Marketing involves managing profitable customer relationships.
C) Marketing emphasizes selling and advertising exclusively.
D) Marketing involves satisfying customers' needs.
E) Marketing is building value-laden exchange relationships with customers.
Answer: C
AACSB: Analytical thinking
Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing process.
Difficulty: Moderate
2) According to management guru Peter Drucker, "The aim of marketing is to ."
A) maximize profits of the company
B) emphasize customer wants and not customer needs
C) make selling unnecessary
D) fulfill unrealistic customer expectations
E) sell products
Answer: C
Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing process.
Difficulty: Easy
3) Marketing is defined as a social and managerial process by which individuals and
organizations obtain what they need and want through .
A) research and development
B) innovation and creativity
, C) manufacturing efficiencies
D) value creation and exchange
E) sales and revenue creation
Answer: D
AACSB: Application of knowledge
Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing process.
Difficulty: Moderate
contractors or employees) and how to ensure that they are provided with benefits and protections.### 15. **Ethical
and Legal Issues in Education**Education plays a critical role in shaping society, and ethical and legal issues
related to education are vast. From issues of school discipline to access to education, these concerns affect students,
teachers, and educational institutions.#### 15.1 **Discipline and School Safety**In many schools, the balance
between ensuring a safe learning environment and upholding students' rights is a significant ethical and legal issue.
For example, zero-tolerance policies on issues like bullying, drugs, or violence may be well-intentioned, but they
often lead to disproportionate disciplinary actions, particularly against minority students. Legally, schools must
navigate between enforcing discipline and
4) According to the five-step model of the marketing process, which of the following is the
final step in creating value for customers?
A) designing a customer-driven marketing strategy
B) understanding the marketplace and customer needs
C) constructing an integrated marketing program that delivers superior value
D) building profitable relationships and creating customer delight
E) capturing value from customers to create profit and customer equity
Answer: E
Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing process.
Difficulty: Moderate
5) According to the five-step model of the marketing process, a company should
before designing a customer-driven marketing strategy.
A) determine how to deliver superior value to customers
B) build profitable relationships with customers
C) use customer relationship management to create full partnerships with key customers
D) understand the marketplace and customer needs and wants
E) construct an integrated marketing program
Answer: D
Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing process.
Difficulty: Moderate
6) Marketing is managing profitable customer relationships.
Answer: TRUE
Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing process.
Difficulty: Easy
7) are human needs that are shaped by culture and individual personality.
, A) Necessities
B) Wants
C) Demands
D) Values
E) Exchanges
Answer: B
Skill: Concept
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and
identify the five core marketplace concepts.
Difficulty: Easy
8) When backed by buying power, wants become .
A) social needs
B) demands
C) physical needs
D) self-esteem needs
E) exchanges
Answer: B
Skill: Concept
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and
identify the five core marketplace concepts.
Difficulty: Easy
contractors or employees) and how to ensure that they are provided with benefits and protections.### 15. **Ethical
and Legal Issues in Education**Education plays a critical role in shaping society, and ethical and legal issues
related to education are vast. From issues of school discipline to access to education, these concerns affect students,
teachers, and educational institutions.#### 15.1 **Discipline and School Safety**In many schools, the balance
between ensuring a safe learning environment and upholding students' rights is a significant ethical and legal issue.
For example, zero-tolerance policies on issues like bullying, drugs, or violence may be well-intentioned, but they
often lead to disproportionate disciplinary actions, particularly against minority students. Legally, schools must
navigate between enforcing discipline and
9) Needs include all of the following EXCEPT .
A) food
B) knowledge
C) affection
D) the newest iphone
E) belonging
Answer: D
Skill: Concept
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and
identify the five core marketplace concepts.
Difficulty: Easy
10) Greg Williams now has the buying power to purchase the desktop computer that he has
wanted for the last six months. Greg's want now has become a(n) .
A) need
B) necessity
C) demand
D) exchange
, E) transaction
Answer: C
AACSB: Analytical thinking
Skill: Application
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and
identify the five core marketplace concepts.
Difficulty: Moderate
11) A is some combination of products, services, information, or experiences
provided to consumers to satisfy a need or want.
A) market offering
B) value proposition
C) brand positioning
D) market segment
E) market mix
Answer: A
AACSB: Analytical thinking
Skill: Concept
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and
identify the five core marketplace concepts.
Difficulty: Easy
contractors or employees) and how to ensure that they are provided with benefits and protections.### 15. **Ethical
and Legal Issues in Education**Education plays a critical role in shaping society, and ethical and legal issues
related to education are vast. From issues of school discipline to access to education, these concerns affect students,
teachers, and educational institutions.#### 15.1 **Discipline and School Safety**In many schools, the balance
between ensuring a safe learning environment and upholding students' rights is a significant ethical and legal issue.
For example, zero-tolerance policies on issues like bullying, drugs, or violence may be well-intentioned, but they
often lead to disproportionate disciplinary actions, particularly against minority students. Legally, schools must
navigate between enforcing discipline and contractors or employees) and how to ensure that they are provided with
benefits and protections.### 15. **Ethical and Legal Issues in Education**Education plays a critical role in shaping
society, and ethical and legal issues related to education are vast. From issues of school discipline to access to
education, these concerns affect students, teachers, and educational institutions.#### 15.1 **Discipline and School
Safety**In many schools, the balance between ensuring a safe learning environment and upholding students' rights
is a significant ethical and legal issue. For example, zero-tolerance policies on issues like bullying, drugs, or
violence may be well-intentioned, but they often lead to disproportionate disciplinary actions, particularly against
minority students. Legally, schools must navigate between enforcing discipline and
12) Which of the following terms refers to sellers being preoccupied with their own products
and losing sight of underlying consumer needs?
A) vendor lock-in
B) social loafing
C) value proposition
D) marketing myopia
E) conspicuous consumption
Answer: D
AACSB: Analytical thinking
Skill: Concept
Objective: LO 1.2: Explain the importance of understanding the marketplace and customers and
identify the five core marketplace concepts.
