For All Chapters
when actions conflict with established laws or legal norms. The challenge arises in balancing
both ethical and legal considerations when making decisions.### 2. **Ethical Issues in
Healthcare**Healthcare is one of the sectors where ethical and legal issues are particularly
pronounced. Medical professionals regularly face situations that require them to make complex
decisions that not only have life-altering consequences for patients but also raise profound moral
questions. These issues include:#### 2.1 **Patient Autonomy and Informed Consent**One of
the fundamental ethical principles in healthcare is respect for patient autonomy—the right of
patients to make decisions about their own bodies and medical
Test Bank For
International Marketing, 18 Edition (Cateora
Chapter 1 The Scope and Challenge of International Marketing
1) Today, becoming international is a luxury only some companies can afford.
Answer: FALSE
Explanation: For a growing number of companies, being international is no longer a luxury but a
necessity for economic survival.
Difficulty: 2 Medium
Topic: Challenges and Opportunities Created by Globalization
Learning Objective: 01-01 The benefits of international markets.
Bloom's: Understand
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
2) Companies from the Netherlands are the leading group of investors in the United States.
Answer: FALSE
Explanation: Foreign direct investment in the United States is more than $3 trillion. Companies
from the United Kingdom lead the group of investors, with companies from Japan, the
Netherlands, Canada, and France following, in that order.
Difficulty: 1 Easy
Topic: Benefits and Challenges of Foreign Direct Investment
Learning Objective: 01-02 The changing face of U.S. business.
Bloom's: Remember
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
3) International marketing involves selling of a company's goods and services to consumers or
users in more than one nation for a profit.
Answer: TRUE
Explanation: International marketing is the performance of business activities designed to plan,
price, promote, and direct the flow of a company's goods and services to consumers or users in
more than one nation for a profit.
Difficulty: 1 Easy
Topic: Differences Between Domestic and International Marketing
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,For All Chapters
Learning Objective: 01-02 The changing face of U.S. business.
Bloom's: Remember
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
4) The main difference between domestic and international marketing lies in the different
concepts of marketing.
when actions conflict with established laws or legal norms. The challenge arises in
balancing both ethical and legal considerations when making decisions.### 2. **Ethical
Issues in Healthcare**Healthcare is one of the sectors where ethical and legal issues are
particularly pronounced. Medical professionals regularly face situations that require
them to make complex decisions that not only have life-altering consequences for
patients but also raise profound moral questions. These issues include:#### 2.1 **Patient
Autonomy and Informed Consent**One of the fundamental ethical principles in
healthcare is respect for patient autonomy—the right of patients to make decisions about
their own bodies and medical
Answer: FALSE
Explanation: The difference between domestic and international marketing lies not with
different concepts of marketing but with the environment within which marketing plans must be
implemented.
Difficulty: 2 Medium
Topic: Differences Between Domestic and International Marketing
Learning Objective: 01-02 The changing face of U.S. business.
Bloom's: Understand
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
5) An international marketer must deal with at least two levels of uncontrollable uncertainty.
Answer: TRUE
Explanation: The international marketer must deal with at least two levels of uncontrollable
uncertainty instead of one. Uncertainty is created by the uncontrollable elements of all business
environments, but each foreign country in which a company operates adds its own unique set of
uncontrollable factors.
Difficulty: 1 Easy
Topic: Differences Between Domestic and International Marketing
Learning Objective: 01-03 The scope of the international marketing task.
Bloom's: Remember
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
6) The geography and infrastructure of a country are uncontrollable factors that influence the
business decisions of a company in an international market.
Answer: TRUE
Explanation: The uncontrollable international environment includes political/legal forces,
economic forces, competitive forces, level of technology, structure of distribution, geography
and infrastructure, and cultural forces.
Difficulty: 1 Easy
Topic: Environmental Analysis and Market Screening
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,For All Chapters
Learning Objective: 01-03 The scope of the international marketing task.
Bloom's: Remember
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
7) The uncontrollable factors affecting international marketing are limited to political forces,
economic climate, and competitive structure.
when actions conflict with established laws or legal norms. The challenge arises in
balancing both ethical and legal considerations when making decisions.### 2. **Ethical
Issues in Healthcare**Healthcare is one of the sectors where ethical and legal issues are
particularly pronounced. Medical professionals regularly face situations that require them to
make complex decisions that not only have life-altering consequences for patients but also
raise profound moral questions. These issues include:#### 2.1 **Patient Autonomy and
Informed Consent**One of the fundamental ethical principles in healthcare is respect for
patient autonomy—the right of patients to make decisions about their own bodies and
medical
Answer: FALSE
Explanation: The uncontrollable international environment includes political/legal forces,
economic forces, competitive forces, level of technology, structure of distribution, geography
and infrastructure, and cultural forces.
Difficulty: 1 Easy
Topic: Environmental Analysis and Market Screening
Learning Objective: 01-03 The scope of the international marketing task.
Bloom's: Remember
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
8) The level of technology in a country is a controllable element for international marketers.
Answer: FALSE
Explanation: The uncontrollable international environment includes political/legal forces,
economic forces, competitive forces, level of technology, structure of distribution, geography
and infrastructure, and cultural forces.
Difficulty: 2 Medium
Topic: Environmental Analysis and Market Screening
Learning Objective: 01-03 The scope of the international marketing task.
Bloom's: Understand
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
9) The uncontrollable factors a company has to deal with decrease with the number of foreign
markets in which it operates.
Answer: FALSE
Explanation: The more the foreign markets in which a company operates, the greater is the
possible variety of foreign environmental factors with which to contend.
Difficulty: 2 Medium
Topic: Environmental Analysis and Market Screening
Learning Objective: 01-03 The scope of the international marketing task.
Bloom's: Understand
Downloaded by K60 Ph?m Anh V? ()
, For All Chapters
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
when actions conflict with established laws or legal norms. The challenge arises in balancing both
ethical and legal considerations when making decisions.### 2. **Ethical Issues in
Healthcare**Healthcare is one of the sectors where ethical and legal issues are particularly
pronounced. Medical professionals regularly face situations that require them to make complex
decisions that not only have life-altering consequences for patients but also raise profound moral
questions. These issues include:#### 2.1 **Patient Autonomy and Informed Consent**One of the
fundamental ethical principles in healthcare is respect for patient autonomy—the right of patients
to make decisions about their own bodies and medical
10) The controllable elements for marketers can be altered in the long run and, usually, in the
short run to adjust to changing market conditions, consumer tastes, or corporate objectives.
Answer: TRUE
Explanation: The successful manager constructs a marketing program designed for optimal
adjustment to the uncertainty of the business climate. The controllable elements can be altered in
the long run and, usually, in the short run to adjust to changing market conditions, consumer
tastes, or corporate objectives.
Difficulty: 2 Medium
Topic: Challenges and Opportunities Created by Globalization
Learning Objective: 01-03 The scope of the international marketing task.
Bloom's: Understand
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
11) Political and legal forces, economic climate, and competition are some of the domestic
environment's controllable factors.
Answer: FALSE
Explanation: Domestic environment uncontrollable factors include home-country elements that
can have a direct effect on the success of a foreign venture: political and legal forces, economic
climate, and competition.
Difficulty: 2 Medium
Topic: Challenges and Opportunities Created by Globalization
Learning Objective: 01-03 The scope of the international marketing task.
Bloom's: Understand
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
12) The foreign policies of a country are one example of a home-country element that has a
direct effect on a firm's international marketing success.
Answer: TRUE
Explanation: Domestic environment uncontrollable elements include home-country elements
that can have a direct effect on the success of a foreign venture: political and legal forces,
economic climate, and competition. A political decision involving foreign policy can have a
direct effect on a firm's international marketing success.
Difficulty: 2 Medium
Topic: Challenges and Opportunities Created by Globalization
Learning Objective: 01-03 The scope of the international marketing task.
Bloom's: Understand
Downloaded by K60 Ph?m Anh V? ()
when actions conflict with established laws or legal norms. The challenge arises in balancing
both ethical and legal considerations when making decisions.### 2. **Ethical Issues in
Healthcare**Healthcare is one of the sectors where ethical and legal issues are particularly
pronounced. Medical professionals regularly face situations that require them to make complex
decisions that not only have life-altering consequences for patients but also raise profound moral
questions. These issues include:#### 2.1 **Patient Autonomy and Informed Consent**One of
the fundamental ethical principles in healthcare is respect for patient autonomy—the right of
patients to make decisions about their own bodies and medical
Test Bank For
International Marketing, 18 Edition (Cateora
Chapter 1 The Scope and Challenge of International Marketing
1) Today, becoming international is a luxury only some companies can afford.
Answer: FALSE
Explanation: For a growing number of companies, being international is no longer a luxury but a
necessity for economic survival.
Difficulty: 2 Medium
Topic: Challenges and Opportunities Created by Globalization
Learning Objective: 01-01 The benefits of international markets.
Bloom's: Understand
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
2) Companies from the Netherlands are the leading group of investors in the United States.
Answer: FALSE
Explanation: Foreign direct investment in the United States is more than $3 trillion. Companies
from the United Kingdom lead the group of investors, with companies from Japan, the
Netherlands, Canada, and France following, in that order.
Difficulty: 1 Easy
Topic: Benefits and Challenges of Foreign Direct Investment
Learning Objective: 01-02 The changing face of U.S. business.
Bloom's: Remember
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
3) International marketing involves selling of a company's goods and services to consumers or
users in more than one nation for a profit.
Answer: TRUE
Explanation: International marketing is the performance of business activities designed to plan,
price, promote, and direct the flow of a company's goods and services to consumers or users in
more than one nation for a profit.
Difficulty: 1 Easy
Topic: Differences Between Domestic and International Marketing
Downloaded by K60 Ph?m Anh V? ()
,For All Chapters
Learning Objective: 01-02 The changing face of U.S. business.
Bloom's: Remember
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
4) The main difference between domestic and international marketing lies in the different
concepts of marketing.
when actions conflict with established laws or legal norms. The challenge arises in
balancing both ethical and legal considerations when making decisions.### 2. **Ethical
Issues in Healthcare**Healthcare is one of the sectors where ethical and legal issues are
particularly pronounced. Medical professionals regularly face situations that require
them to make complex decisions that not only have life-altering consequences for
patients but also raise profound moral questions. These issues include:#### 2.1 **Patient
Autonomy and Informed Consent**One of the fundamental ethical principles in
healthcare is respect for patient autonomy—the right of patients to make decisions about
their own bodies and medical
Answer: FALSE
Explanation: The difference between domestic and international marketing lies not with
different concepts of marketing but with the environment within which marketing plans must be
implemented.
Difficulty: 2 Medium
Topic: Differences Between Domestic and International Marketing
Learning Objective: 01-02 The changing face of U.S. business.
Bloom's: Understand
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
5) An international marketer must deal with at least two levels of uncontrollable uncertainty.
Answer: TRUE
Explanation: The international marketer must deal with at least two levels of uncontrollable
uncertainty instead of one. Uncertainty is created by the uncontrollable elements of all business
environments, but each foreign country in which a company operates adds its own unique set of
uncontrollable factors.
Difficulty: 1 Easy
Topic: Differences Between Domestic and International Marketing
Learning Objective: 01-03 The scope of the international marketing task.
Bloom's: Remember
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
6) The geography and infrastructure of a country are uncontrollable factors that influence the
business decisions of a company in an international market.
Answer: TRUE
Explanation: The uncontrollable international environment includes political/legal forces,
economic forces, competitive forces, level of technology, structure of distribution, geography
and infrastructure, and cultural forces.
Difficulty: 1 Easy
Topic: Environmental Analysis and Market Screening
Downloaded by K60 Ph?m Anh V? ()
,For All Chapters
Learning Objective: 01-03 The scope of the international marketing task.
Bloom's: Remember
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
7) The uncontrollable factors affecting international marketing are limited to political forces,
economic climate, and competitive structure.
when actions conflict with established laws or legal norms. The challenge arises in
balancing both ethical and legal considerations when making decisions.### 2. **Ethical
Issues in Healthcare**Healthcare is one of the sectors where ethical and legal issues are
particularly pronounced. Medical professionals regularly face situations that require them to
make complex decisions that not only have life-altering consequences for patients but also
raise profound moral questions. These issues include:#### 2.1 **Patient Autonomy and
Informed Consent**One of the fundamental ethical principles in healthcare is respect for
patient autonomy—the right of patients to make decisions about their own bodies and
medical
Answer: FALSE
Explanation: The uncontrollable international environment includes political/legal forces,
economic forces, competitive forces, level of technology, structure of distribution, geography
and infrastructure, and cultural forces.
Difficulty: 1 Easy
Topic: Environmental Analysis and Market Screening
Learning Objective: 01-03 The scope of the international marketing task.
Bloom's: Remember
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
8) The level of technology in a country is a controllable element for international marketers.
Answer: FALSE
Explanation: The uncontrollable international environment includes political/legal forces,
economic forces, competitive forces, level of technology, structure of distribution, geography
and infrastructure, and cultural forces.
Difficulty: 2 Medium
Topic: Environmental Analysis and Market Screening
Learning Objective: 01-03 The scope of the international marketing task.
Bloom's: Understand
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
9) The uncontrollable factors a company has to deal with decrease with the number of foreign
markets in which it operates.
Answer: FALSE
Explanation: The more the foreign markets in which a company operates, the greater is the
possible variety of foreign environmental factors with which to contend.
Difficulty: 2 Medium
Topic: Environmental Analysis and Market Screening
Learning Objective: 01-03 The scope of the international marketing task.
Bloom's: Understand
Downloaded by K60 Ph?m Anh V? ()
, For All Chapters
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
when actions conflict with established laws or legal norms. The challenge arises in balancing both
ethical and legal considerations when making decisions.### 2. **Ethical Issues in
Healthcare**Healthcare is one of the sectors where ethical and legal issues are particularly
pronounced. Medical professionals regularly face situations that require them to make complex
decisions that not only have life-altering consequences for patients but also raise profound moral
questions. These issues include:#### 2.1 **Patient Autonomy and Informed Consent**One of the
fundamental ethical principles in healthcare is respect for patient autonomy—the right of patients
to make decisions about their own bodies and medical
10) The controllable elements for marketers can be altered in the long run and, usually, in the
short run to adjust to changing market conditions, consumer tastes, or corporate objectives.
Answer: TRUE
Explanation: The successful manager constructs a marketing program designed for optimal
adjustment to the uncertainty of the business climate. The controllable elements can be altered in
the long run and, usually, in the short run to adjust to changing market conditions, consumer
tastes, or corporate objectives.
Difficulty: 2 Medium
Topic: Challenges and Opportunities Created by Globalization
Learning Objective: 01-03 The scope of the international marketing task.
Bloom's: Understand
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
11) Political and legal forces, economic climate, and competition are some of the domestic
environment's controllable factors.
Answer: FALSE
Explanation: Domestic environment uncontrollable factors include home-country elements that
can have a direct effect on the success of a foreign venture: political and legal forces, economic
climate, and competition.
Difficulty: 2 Medium
Topic: Challenges and Opportunities Created by Globalization
Learning Objective: 01-03 The scope of the international marketing task.
Bloom's: Understand
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
12) The foreign policies of a country are one example of a home-country element that has a
direct effect on a firm's international marketing success.
Answer: TRUE
Explanation: Domestic environment uncontrollable elements include home-country elements
that can have a direct effect on the success of a foreign venture: political and legal forces,
economic climate, and competition. A political decision involving foreign policy can have a
direct effect on a firm's international marketing success.
Difficulty: 2 Medium
Topic: Challenges and Opportunities Created by Globalization
Learning Objective: 01-03 The scope of the international marketing task.
Bloom's: Understand
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