UCSB Comm 88 Final EXAM COMPREHENSIVE questions answered,
UCSB Comm 88 Final
2025 verified graded A+ already passed!
Study online at https://quizlet.com/_jad5o
1. must be explained purpose & procedures, risks & discomforts, ability to withdraw, how to answer
to obtain an in- questions
formed consent
2. A test that protects not diminish self worth, or cause stress, anxiety, or embarrassment
subjects from harm
should
3. Ways to preserve anonymity and confidentiality
right to privacy
4. Types of deception outright deception and concealment
5. Outright deception deliberately providing false info
6. Concealment withholding key information
7. Primary goals of identify/describe attitudes or behaviors, examine those relationships
survey research
8. Examples of self ad- mail surveys, online or emailed surveys, handouts
ministered surveys
9. Strengths of self ad- easy and inexpensive, no interviewer influence, increased privacy
ministered surveys
10. Weaknesses of self not always self explanatory, low response rate
administered sur-
veys
11. Ways to increase re- inducements/incentives, easy to complete and return, a persuasive cover
sponse rate of self letter, advance mailing, follow up mailings, etc
administered sur-
veys
, UCSB Comm 88 Final
Study online at https://quizlet.com/_jad5o
12. Interview Surveys personal or face-to-face, telephone
13. Strengths of face to more flexible (can probe for depth), higher response rate
face interview sur-
veys
14. Weaknesses of face possible interviewer influence, higher costs
to face interview
surveys
15. Strengths of tele- fast results, reduced cost, more privacy, more efficiency
phone interview
surveys compared
to face to face
16. Strengths of tele- more detail, better response rate
phone interview
surveys compared
to self administered
17. Cross sectional one sample at one time
study
18. Longitudinal study more than one point in time measured (experience over time, changes in
public opinion, before/after)
19. Types of longitudi- Panel, trend, cohort
nal studies
20. Panel study same people each time
21. Trend survey different random samples from same population (survey Americans every five
years regarding church going)
UCSB Comm 88 Final
2025 verified graded A+ already passed!
Study online at https://quizlet.com/_jad5o
1. must be explained purpose & procedures, risks & discomforts, ability to withdraw, how to answer
to obtain an in- questions
formed consent
2. A test that protects not diminish self worth, or cause stress, anxiety, or embarrassment
subjects from harm
should
3. Ways to preserve anonymity and confidentiality
right to privacy
4. Types of deception outright deception and concealment
5. Outright deception deliberately providing false info
6. Concealment withholding key information
7. Primary goals of identify/describe attitudes or behaviors, examine those relationships
survey research
8. Examples of self ad- mail surveys, online or emailed surveys, handouts
ministered surveys
9. Strengths of self ad- easy and inexpensive, no interviewer influence, increased privacy
ministered surveys
10. Weaknesses of self not always self explanatory, low response rate
administered sur-
veys
11. Ways to increase re- inducements/incentives, easy to complete and return, a persuasive cover
sponse rate of self letter, advance mailing, follow up mailings, etc
administered sur-
veys
, UCSB Comm 88 Final
Study online at https://quizlet.com/_jad5o
12. Interview Surveys personal or face-to-face, telephone
13. Strengths of face to more flexible (can probe for depth), higher response rate
face interview sur-
veys
14. Weaknesses of face possible interviewer influence, higher costs
to face interview
surveys
15. Strengths of tele- fast results, reduced cost, more privacy, more efficiency
phone interview
surveys compared
to face to face
16. Strengths of tele- more detail, better response rate
phone interview
surveys compared
to self administered
17. Cross sectional one sample at one time
study
18. Longitudinal study more than one point in time measured (experience over time, changes in
public opinion, before/after)
19. Types of longitudi- Panel, trend, cohort
nal studies
20. Panel study same people each time
21. Trend survey different random samples from same population (survey Americans every five
years regarding church going)
