Test Bank For Marketing Strategy- A Decision-Focused Approach, 8th edition by John Mullins, Orville Walker

TEST BANK

, Chapter 01
Market-Oriented Perspectives Underlie Successful Corporate, Business, and Marketing
Strategies

Multiple Choice Questions

1. Which of the following is a component of strategy that involves detailing the desired levels
of accomplishment on one or more performance dimensions over specified time periods for
the organization as a whole?
A. Scope of an organization
B. Resource deployments
C. Identifying a sustainable competitive advantage
D. Goals and objectives
Answer: d
Level of Difficulty: Easy
Page: 6

2. Decisions about the organization’s scope and resource deployments across its divisions or
businesses are the primary focus of _____ strategy.
A. business
B. corporate
C. marketing
D. functional
Answer: b
Level of Difficulty: Easy
Page: 8

3. In which of the following levels of strategy is sustainable competitive advantage a major
component?
A. Functional strategy
B. Corporate strategy
C. Marketing strategy
D. Business strategy
Answer: d
Level of Difficulty: Easy
Page: 8

4. Which of the following falls within the scope of corporate strategy?
A. Target market definition
B. Vertical integration
C. Branding policies
D. Line extension
Answer: b
Level of Difficulty: Easy
Page: 9