FABIAN BERNARDUS
OE42
Literatuurstudie
Naam leerling
Leerling nummer
Inholland Haarlem
,Naam leerling
Instelling Hogeschool Inholland Haarlem
Onderwijseenheid OE42 Literatuurstudie
Opleiding Bachelor Business Studies
27-04-2018
, Inhoudsopgave
Samenvatting..............................................................................................................................3
Inleiding.......................................................................................................................................4
1. Vraagstuk en onderzoeksplan.................................................................................................5
1.1 Aanleiding..........................................................................................................................5
1.2 Vraagstelling......................................................................................................................5
1.2.1 Hoofdvraag.................................................................................................................5
1.2.2 Deelvragen.................................................................................................................5
1.3 Kernbegrippen...................................................................................................................6
1.4 Afbakening........................................................................................................................6
2. Literatuur.................................................................................................................................7
2.1 Perceived Risk...................................................................................................................7
2.1 Honeycomb.......................................................................................................................8
3. Methodologie..........................................................................................................................9
4. Expert interview....................................................................................................................10
5. Uitwerking Deelvragen..........................................................................................................11
5.1. Wat wordt er verstaan onder het begrip bounce percentage?.....................................11
5.2. Waarom is deze belangrijk voor de conversie?.............................................................11
5.3. Wat is de reden voor de bezoeker ‘to bounce’?............................................................12
5.4. Hoe kan er ingespeeld worden op het bounce gedrag van de bezoeker?....................13
5.5. Conclusie........................................................................................................................15
6. Relatie Afstudeerrichting......................................................................................................15
Bibliografie................................................................................................................................16
OE42
Literatuurstudie
Naam leerling
Leerling nummer
Inholland Haarlem
,Naam leerling
Instelling Hogeschool Inholland Haarlem
Onderwijseenheid OE42 Literatuurstudie
Opleiding Bachelor Business Studies
27-04-2018
, Inhoudsopgave
Samenvatting..............................................................................................................................3
Inleiding.......................................................................................................................................4
1. Vraagstuk en onderzoeksplan.................................................................................................5
1.1 Aanleiding..........................................................................................................................5
1.2 Vraagstelling......................................................................................................................5
1.2.1 Hoofdvraag.................................................................................................................5
1.2.2 Deelvragen.................................................................................................................5
1.3 Kernbegrippen...................................................................................................................6
1.4 Afbakening........................................................................................................................6
2. Literatuur.................................................................................................................................7
2.1 Perceived Risk...................................................................................................................7
2.1 Honeycomb.......................................................................................................................8
3. Methodologie..........................................................................................................................9
4. Expert interview....................................................................................................................10
5. Uitwerking Deelvragen..........................................................................................................11
5.1. Wat wordt er verstaan onder het begrip bounce percentage?.....................................11
5.2. Waarom is deze belangrijk voor de conversie?.............................................................11
5.3. Wat is de reden voor de bezoeker ‘to bounce’?............................................................12
5.4. Hoe kan er ingespeeld worden op het bounce gedrag van de bezoeker?....................13
5.5. Conclusie........................................................................................................................15
6. Relatie Afstudeerrichting......................................................................................................15
Bibliografie................................................................................................................................16
