Page |1
LVMH Toutes les questions Questions and
Correct Answers/ Latest Update / Already
Graded
Module 1 :
Ans: LVMH
What is not a key driver for Selective Retailing Maisons?
Ans: Standard product selection
Which of these Maisons is the oldest?
Ans: CHAUMET
Which Fashion House within the Group was founded in 1846?
Ans: Loewe
How many stores does LVMH manage?
Ans: 5,600 stores
Among the following activities, which one is not part of the Other
Activities sector?
All rights reserved © 2025/ 2026 |
, Page |2
Ans: Automotive
How many employees work at LVMH and how many are women?
Ans: 196,000 employees out of which 71% are women
How many Maisons are there within the LVMH Group?
Ans: More than 75
What business sector at LVMH generated the highest share of
revenues in 2022?
Ans: Fashion & Leather Goods
Which Maisons are part of the Perfumes & Cosmetics division?
Ans: STELLA by Stella McCartney, ACQUA DI PARMA
Which is the oldest wine estate and youngest brand in the Wines &
Spirits division?
Ans: Domaine des Lambrays (oldest) & Eminente (youngest)
All rights reserved © 2025/ 2026 |
, Page |3
Select the appropriate sentences related to LVMH omnichannel
strategy
Ans: 1) Omnichannel is a client-centric approach aimed at
providing a consistent, qualitative, and seamless customer
experience across all channels and geographies.
2)Establishing a smooth omnichannel customer experience
requires cross-collaboration across all teams, departments, and
through all activities - from warehouses to stores.
Looking at distribution, is Brick and Mortar still an important part of
the luxury story?
Ans: Yes
According to Bain & Company, the US is currently the largest market
for personal luxury goods
Ans: Agree
Which characteristics may help to measure the luxuriousness of an
offer?
Ans: 1) Price
2) Quality
3) Scarcity
All rights reserved © 2025/ 2026 |
LVMH Toutes les questions Questions and
Correct Answers/ Latest Update / Already
Graded
Module 1 :
Ans: LVMH
What is not a key driver for Selective Retailing Maisons?
Ans: Standard product selection
Which of these Maisons is the oldest?
Ans: CHAUMET
Which Fashion House within the Group was founded in 1846?
Ans: Loewe
How many stores does LVMH manage?
Ans: 5,600 stores
Among the following activities, which one is not part of the Other
Activities sector?
All rights reserved © 2025/ 2026 |
, Page |2
Ans: Automotive
How many employees work at LVMH and how many are women?
Ans: 196,000 employees out of which 71% are women
How many Maisons are there within the LVMH Group?
Ans: More than 75
What business sector at LVMH generated the highest share of
revenues in 2022?
Ans: Fashion & Leather Goods
Which Maisons are part of the Perfumes & Cosmetics division?
Ans: STELLA by Stella McCartney, ACQUA DI PARMA
Which is the oldest wine estate and youngest brand in the Wines &
Spirits division?
Ans: Domaine des Lambrays (oldest) & Eminente (youngest)
All rights reserved © 2025/ 2026 |
, Page |3
Select the appropriate sentences related to LVMH omnichannel
strategy
Ans: 1) Omnichannel is a client-centric approach aimed at
providing a consistent, qualitative, and seamless customer
experience across all channels and geographies.
2)Establishing a smooth omnichannel customer experience
requires cross-collaboration across all teams, departments, and
through all activities - from warehouses to stores.
Looking at distribution, is Brick and Mortar still an important part of
the luxury story?
Ans: Yes
According to Bain & Company, the US is currently the largest market
for personal luxury goods
Ans: Agree
Which characteristics may help to measure the luxuriousness of an
offer?
Ans: 1) Price
2) Quality
3) Scarcity
All rights reserved © 2025/ 2026 |
