TEST BANK for Radiologic Science for Technologists 12th Edition by Stewart C Bushong All Chapters 1-40, Complete newest version

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Consumer77Behavior,7713e77(Solomon)
Chapter7727 7 7 7 Consumer77and77Social77Well-Being

1) Which77act77makes77it77illegal77for77American77executives77to77bribe77foreigners77to77gain77business?
A) Lanham77Act
B) Foreign77Corrupt77Practices77Act
C) Patriot77Act
D) Robinson-
Patman77Act77Answer:7 7
B
Diff:771
LO:7 7 2.1:77Ethical77business77is77good77business.77
AACSB:7 7 Application77of77knowledge

2) Rules77of77conduct77that77guide77actions77in77the77marketplace77are77called77 .
A) social77obligation
B) social77responsibility
C) business77ethics
D) social77awarenes
s77Answer:7 7 C
Diff:771
LO:7 7 2.1:77Ethical77business77is77good77business.77
AACSB:7 7 Ethical77understanding77and77reasoning

3) The77importance77people77attach77to77worldly77possessions77is77called77 .
A) ego77products
B) materialism
C) needs
D) wants77
Answer:7 7
B77Diff:771
LO:7 7 2.1:77Ethical77business77is77good77business.77
AACSB:7 7 Application77of77knowledge

4) Though77the77Organization77for77Economic77Cooperation77and77Development77(OECD)7
7outlaws77bribery77in77business77practices,77it77is77still77common77in77 .
A) Japan
B) Mexico
C) Germany
D) All77of77the77abo
ve77Answer:7 7 D
Diff:771
LO:7 7 2.1:77Ethical77business77is77good77business.77
AACSB:7 7 Ethical77understanding77and77reasoning




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5) The77U.S.77government77is77trying77to77encourage77businesses77and77consumers77to77select77gr
een77cleaning77products,77which77of77the77following77are77examples77of77company's77pursuing77s
uch77products?
A) Arm77&77Hammer
B) Unilever
C) Nestle
D) SC77Johnson77&77
Co.
Answer:7 7 D
Diff:773
LO:7 7 2.1:77Ethical77business77is77good77business.77
AACSB:7 7 Application77of77knowledge

6) Business77ethics77are77rules77of77conduct77published77by77the77Better77Business77Burea
u77that77guide77actions77in77the77marketplace.
Answer:7 7 FALSE77
Diff:772
LO:7 7 2.1:77Ethical77business77is77good77business.77
AACSB:7 7 Ethical77understanding77and77reasoning

7) Products77meet77existing77needs,77and77marketing77activities77only77help77to77commun
icate77their77availability.
Answer:7 7 TRUE77
Diff:771
LO:7 7 2.1:77Ethical77business77is77good77business.77
AACSB:7 7 Ethical77understanding77and77reasoning

8) Advertising77is77a77service77for77which77consumers77are77willing77to77pay77because77the77i
nformation77it77provides77reduces77their77search77time.
Answer:7 7 TRUE77
Diff:771
LO:7 7 2.1:77Ethical77business77is77good77business.77
AACSB:7 7 Application77of77knowledge

9) What77is77the77role77of77a77product77and77how77does77it77relate77to77marketing77activities?
Answer:7 7 Products77meet77existing77needs,77and77marketing77activities77only77help77to77commu
nicate77their77availability.77The77economics77of77information77perspective77regards77advertising
77as77an77important77source77of77consumer77information77learning.77This77view77emphasizes77th
e77economic77cost77of77the77time77we77spend77to77search77for77products.77Accordingly,77advertis
ing77is77a77service77for77which77consumers77are77willing77to77pay77because77the77information77it
77provides77reduces77their77search77time.
Diff:772
LO:7 7 2.1:77Ethical77business77is77good77business.77
AACSB:7 7 Application77of77knowledge




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10) If77you77are77unhappy77with77a77product77or77service,77what77are77your77three77possible77cou
rses77of77action?77Answer:7 7 You77may77use77a77voice77response,77private77response,77or77third-
party77response.77The77voice77response77is77the77best77for77the77marketer77because77it77enables77
a77correction77to77the77problem.
Diff:771
LO:7 7 2.1:77Ethical77business77is77good77business.77
AACSB:7 7 Application77of77knowledge

11) Explain77why77advertising77is77necessary.
Answer:7 7 Advertising77helps77to77communicate77products'77availability77and77usef
ulness.77Diff:773
LO:7 7 2.1:77Ethical77business77is77good77business.77
AACSB:7 7 Application77of77knowledge

12) When77consumers77are77unhappy77with77a77product,77they77boycott77the77product77and/
or77store77and77express77dissatisfaction77to77friends.77This77is77called77a77 response.
A) private
B) third-party
C) voice
D) public77
Answer:7 7
A77Diff:771
LO:7 7 2.2:77Marketers77have77an77obligation77to77provide77safe77and77functional77products77as77p
art77of77their77business77activities.
AACSB:7 7 Application77of77knowledge

13) When77consumers77are77unhappy77with77a77product,77they77may77file77a77complaint77in77the7
7form77of77legal77action,77Better77Business77Bureau77complaint,77or77publishing77a77negative77r
eview.77This77is77called77a
response.
A) private
B) third-party
C) voice
D) complaint
77Answer:7 7
B77Diff:771
LO:7 7 2.2:77Marketers77have77an77obligation77to77provide77safe77and77functional77products77as77p
art77of77their77business77activities.
AACSB:7 7 Application77of77knowledge




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