Product Manager Certification Questions
And Answers.025
Agile - answer:-An umbrella term used to describe a group of iterative incremental
product development principles and methodologies that support the Agile Manifesto
Agile Manifesto - answer:-A conceptual framework that emphasizes four central values
and twelve supplemental principles encompassing an iterative and people orientated
approach to product development. (Also called the Manifesto for Agile Software
Development.)
Agile Theory - answer:-Holds that Agile is designed to follow a non-linear path more
closely approximated to that of new product development instead of the more
predictable path of manufacturing, which typically follows a serial process.
Alpha Test - answer:-Alpha test is the first formal test of a newly developed hardware or
software product by internal people. The key objectives of the alpha test are
functionality confirmation and bug identification. When the first round of bugs has been
fixed, the product goes into beta test with actual users and customers.
Ansoff Matrix - answer:-Analytical tool that helps managers to devise their product and
market growth strategies
Behavioral Design - answer:-Creating a cohesive conceptual model for the product that
is easy to learn and understand. Behavioral design meshes the task requirements of a
product with the skills, knowledge, and capabilities of the intended users.
Beta Plan - answer:-Alignment around the purpose of the beta test; clarifies the goals of
the testing to be performed and the logistics of how the test is to be conducted.
Beta Test - answer:-A formal, structured, and controlled test of a new product or product
capability in order to determine market readiness.
Body of Knowledge (BOK) - answer:-A Body of Knowledge codifies the concepts,
definitions, processes, and activities of a given profession.
Boston Consulting Group Market-Share Matrix (BCG Matrix) - answer:-A commonly
used growth-share framework that categorizes products within a company's portfolio
according to growth rate, market share, and positive or negative cash flow.
,Product Manager Certification Questions
And Answers.025
Boundary Role - answer:-A position or role that sits at the intersection of two points. In
the case of product management, between the needs of the market and those of the
organization.
Brainstorming - answer:-A commonly used technique for developing creative solutions
to problems or to generate new ideas.
Brand - answer:-An identifying mark, label, trademark, imprint, or name that
distinguishes the originator, creator, or manufacturer of a product or service.
Branding - answer:-Originating, building, improving, and safeguarding a name or symbol
representing a specific product or service.
Brand Equity - answer:-The quality associated with a brand based on value assessed
over a significant period of time; the affirmative perception of a brand or service based
on customer loyalty and the positive reputation of a service or product.
Brand Extension - answer:-Introducing a new or improved product by associating it with
an established brand image.
Brand Identity - answer:-A logo, slogan, moniker, or mark associated with a product or
service by consumers that sets it apart from competitors.
Brand Positioning - answer:-Optimizing a brand by having a clear concept of its
strongest points and placing it among similar products to accentuate its superiority and
uniqueness in relation to competitors.
Burndown Chart - answer:-A visual tool used by Agile product development teams that
represents the amount of work left to do versus time.
Business Analysis - answer:-The practice of analyzing business needs and identifying
viable solutions in order to enable organizational change and deliver value to
stakeholders.
Business Analyst - answer:-An individual that uses a prescribed set of business analysis
tools and techniques to understand business needs and identify viable solutions that will
maximize the value delivered by an organization to its stakeholders.
, Product Manager Certification Questions
And Answers.025
Business Case - answer:-A well-structured document that provides the overall
justification for a product or product investment and clearly demonstrates a cost benefit
analysis.
Buyer - answer:-A person or organization that acquires or seeks to acquire a product or
service in exchange for money or some other consideration.
Buyer Personas - answer:-A representation of a specific group or groups of buyers who
influence or make purchasing decisions about a product. Buyer personas are used to
make informed product, marketing, and sales channels decisions.
Category Extension - answer:-The use of an existing or parent brand to launch products
in other categories.
Channel Conflict - answer:-A situation resulting from the producer of a product
competing, either inadvertently or through intent, with other parties distributing the same
product to a targeted group of customers.
Closeout - answer:-Refers to the processes used by a project manager to bring a
project or project phase to an organized and well-planned conclusion.
Conceive Phase - answer:-The first phase of the product management lifecycle where
product ideas are generated and assessed for market viability. This phase is sometimes
referred to as the fuzzy front end.
Concept Definition - answer:-A set of activities that occur once a specific product
concept has been identified for further exploration and analysis.
Concept Identification - answer:-A set of activities focused on finding new market
opportunities that may be addressed by a new product or product development activity
Consumer Products - answer:-Goods and services purchased by final consumers for
personal consumption.
Convenience Products - answer:-Items bought on a regular basis to meet immediate
needs.
And Answers.025
Agile - answer:-An umbrella term used to describe a group of iterative incremental
product development principles and methodologies that support the Agile Manifesto
Agile Manifesto - answer:-A conceptual framework that emphasizes four central values
and twelve supplemental principles encompassing an iterative and people orientated
approach to product development. (Also called the Manifesto for Agile Software
Development.)
Agile Theory - answer:-Holds that Agile is designed to follow a non-linear path more
closely approximated to that of new product development instead of the more
predictable path of manufacturing, which typically follows a serial process.
Alpha Test - answer:-Alpha test is the first formal test of a newly developed hardware or
software product by internal people. The key objectives of the alpha test are
functionality confirmation and bug identification. When the first round of bugs has been
fixed, the product goes into beta test with actual users and customers.
Ansoff Matrix - answer:-Analytical tool that helps managers to devise their product and
market growth strategies
Behavioral Design - answer:-Creating a cohesive conceptual model for the product that
is easy to learn and understand. Behavioral design meshes the task requirements of a
product with the skills, knowledge, and capabilities of the intended users.
Beta Plan - answer:-Alignment around the purpose of the beta test; clarifies the goals of
the testing to be performed and the logistics of how the test is to be conducted.
Beta Test - answer:-A formal, structured, and controlled test of a new product or product
capability in order to determine market readiness.
Body of Knowledge (BOK) - answer:-A Body of Knowledge codifies the concepts,
definitions, processes, and activities of a given profession.
Boston Consulting Group Market-Share Matrix (BCG Matrix) - answer:-A commonly
used growth-share framework that categorizes products within a company's portfolio
according to growth rate, market share, and positive or negative cash flow.
,Product Manager Certification Questions
And Answers.025
Boundary Role - answer:-A position or role that sits at the intersection of two points. In
the case of product management, between the needs of the market and those of the
organization.
Brainstorming - answer:-A commonly used technique for developing creative solutions
to problems or to generate new ideas.
Brand - answer:-An identifying mark, label, trademark, imprint, or name that
distinguishes the originator, creator, or manufacturer of a product or service.
Branding - answer:-Originating, building, improving, and safeguarding a name or symbol
representing a specific product or service.
Brand Equity - answer:-The quality associated with a brand based on value assessed
over a significant period of time; the affirmative perception of a brand or service based
on customer loyalty and the positive reputation of a service or product.
Brand Extension - answer:-Introducing a new or improved product by associating it with
an established brand image.
Brand Identity - answer:-A logo, slogan, moniker, or mark associated with a product or
service by consumers that sets it apart from competitors.
Brand Positioning - answer:-Optimizing a brand by having a clear concept of its
strongest points and placing it among similar products to accentuate its superiority and
uniqueness in relation to competitors.
Burndown Chart - answer:-A visual tool used by Agile product development teams that
represents the amount of work left to do versus time.
Business Analysis - answer:-The practice of analyzing business needs and identifying
viable solutions in order to enable organizational change and deliver value to
stakeholders.
Business Analyst - answer:-An individual that uses a prescribed set of business analysis
tools and techniques to understand business needs and identify viable solutions that will
maximize the value delivered by an organization to its stakeholders.
, Product Manager Certification Questions
And Answers.025
Business Case - answer:-A well-structured document that provides the overall
justification for a product or product investment and clearly demonstrates a cost benefit
analysis.
Buyer - answer:-A person or organization that acquires or seeks to acquire a product or
service in exchange for money or some other consideration.
Buyer Personas - answer:-A representation of a specific group or groups of buyers who
influence or make purchasing decisions about a product. Buyer personas are used to
make informed product, marketing, and sales channels decisions.
Category Extension - answer:-The use of an existing or parent brand to launch products
in other categories.
Channel Conflict - answer:-A situation resulting from the producer of a product
competing, either inadvertently or through intent, with other parties distributing the same
product to a targeted group of customers.
Closeout - answer:-Refers to the processes used by a project manager to bring a
project or project phase to an organized and well-planned conclusion.
Conceive Phase - answer:-The first phase of the product management lifecycle where
product ideas are generated and assessed for market viability. This phase is sometimes
referred to as the fuzzy front end.
Concept Definition - answer:-A set of activities that occur once a specific product
concept has been identified for further exploration and analysis.
Concept Identification - answer:-A set of activities focused on finding new market
opportunities that may be addressed by a new product or product development activity
Consumer Products - answer:-Goods and services purchased by final consumers for
personal consumption.
Convenience Products - answer:-Items bought on a regular basis to meet immediate
needs.
