Module 1: Introduction to Digital Marketing
- What is Digital Marketing?
- Traditional vs. Digital Marketing
- Benefits of Digital Marketing
- Career scope in Digital Marketing
Module 2: Website Planning & Creation
- Importance of having a website
- Domain name and hosting basics
- Website creation using WordPress
- Optimizing site structure and mobile responsiveness
Module 3: Search Engine Optimization (SEO)
- What is SEO?
- On-Page SEO: Meta tags, headings, URL structure
- Off-Page SEO: Backlinks, guest posting
- Technical SEO: Sitemap, robot.txt, site speed
- Keyword Research using Google Keyword Planner, Ubersuggest
- SEO tools: Google Search Console, Ahrefs
Module 4: Content Marketing
- What is Content Marketing?
- Creating valuable content (blogs, infographics, videos)
- Content strategy and planning
- Tools for content creation (Canva, Grammarly, Hemingway)