MARKETING IN THE DIGITAL ERA D373 WGU OA
EXAM 2025
What is marketing? - CORRECT ANSWER✔✔The set of institutions and processes for creating,
communicating, delivering, and exchanging offers that have value for customers, clients,
partners, and society
Marketing Coordinator - CORRECT ANSWER✔✔Entry-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the customer and
the organization (1-3 years).
Marketing Director - CORRECT ANSWER✔✔Mid-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the customer and
the organization, with 7-10 years of experience
Vice President - CORRECT ANSWER✔✔Senior-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the
organization, with 11-15 years of experience
Chief Marketing Officer - CORRECT ANSWER✔✔Top-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the customer and
the organization, with 20+ years of experience
Who is responsible for ROI? (return on investments) - CORRECT ANSWER✔✔Chief marketing
officer
,What is the traditional marketing mix? - CORRECT ANSWER✔✔Product, price, place, promotion
What is the expanded marketing mix? - CORRECT ANSWER✔✔Product, price, place, promotion
people,process, physical evidence
Strategy - CORRECT ANSWER✔✔Represents what the company intends to do
Execution - CORRECT ANSWER✔✔Represents how the company intends to do it
Prospects - CORRECT ANSWER✔✔Potential customers who haven't bought from the company
yet
Customers - CORRECT ANSWER✔✔People who have bought from the company
Positioning - CORRECT ANSWER✔✔The culmination of the products, services, and experiences
that a brand provides to convey value and meet customer wants, needs, and expectations
Conflict - CORRECT ANSWER✔✔Occurs when different companies or competitors have
conflicting goals
Buyer's Journey - CORRECT ANSWER✔✔The process a buyer goes through from recognizing a
need or opportunity to making a purchase decision and evaluating the post-purchase
experience
Brand - CORRECT ANSWER✔✔An identifiable and differentiated product, service, person,
movement, etc.
Brand promise - CORRECT ANSWER✔✔What a brand promises to deliver to a customer
, Brand awareness - CORRECT ANSWER✔✔Awareness of the existence of a brand
Brand positioning - CORRECT ANSWER✔✔The unique place the brand occupies in the
consumer's mind, linked to benefits received
Brand relevance - CORRECT ANSWER✔✔Occurs when there is only one relevant choice, making
all other brands irrelevant
Brand purpose - CORRECT ANSWER✔✔The reason the brand exists, goes beyond just selling
Brand storytelling - CORRECT ANSWER✔✔Expressing the mission, vision, values, and passion of
a brand through a narrative that draws in the audience
Brand differentiation - CORRECT ANSWER✔✔How a brand or brand family is delineated,
including line extension, brand extension, flanker brands, down market and up market
extensions, co-branding, etc.
Brand experience - CORRECT ANSWER✔✔The totality and quality of the interactions and
engagements a customer has with a company, informing their perception and opinion of the
brand
Purchase decision - CORRECT ANSWER✔✔Factors influencing a customer's decision to purchase
a product or service, including loyalty and rewards, ordering ease and convenience, user
experience, interaction, transparency, and purpose
Demographics - CORRECT ANSWER✔✔Variables such as age, gender, education level, family
size, occupation, income, etc.
EXAM 2025
What is marketing? - CORRECT ANSWER✔✔The set of institutions and processes for creating,
communicating, delivering, and exchanging offers that have value for customers, clients,
partners, and society
Marketing Coordinator - CORRECT ANSWER✔✔Entry-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the customer and
the organization (1-3 years).
Marketing Director - CORRECT ANSWER✔✔Mid-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the customer and
the organization, with 7-10 years of experience
Vice President - CORRECT ANSWER✔✔Senior-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the
organization, with 11-15 years of experience
Chief Marketing Officer - CORRECT ANSWER✔✔Top-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the customer and
the organization, with 20+ years of experience
Who is responsible for ROI? (return on investments) - CORRECT ANSWER✔✔Chief marketing
officer
,What is the traditional marketing mix? - CORRECT ANSWER✔✔Product, price, place, promotion
What is the expanded marketing mix? - CORRECT ANSWER✔✔Product, price, place, promotion
people,process, physical evidence
Strategy - CORRECT ANSWER✔✔Represents what the company intends to do
Execution - CORRECT ANSWER✔✔Represents how the company intends to do it
Prospects - CORRECT ANSWER✔✔Potential customers who haven't bought from the company
yet
Customers - CORRECT ANSWER✔✔People who have bought from the company
Positioning - CORRECT ANSWER✔✔The culmination of the products, services, and experiences
that a brand provides to convey value and meet customer wants, needs, and expectations
Conflict - CORRECT ANSWER✔✔Occurs when different companies or competitors have
conflicting goals
Buyer's Journey - CORRECT ANSWER✔✔The process a buyer goes through from recognizing a
need or opportunity to making a purchase decision and evaluating the post-purchase
experience
Brand - CORRECT ANSWER✔✔An identifiable and differentiated product, service, person,
movement, etc.
Brand promise - CORRECT ANSWER✔✔What a brand promises to deliver to a customer
, Brand awareness - CORRECT ANSWER✔✔Awareness of the existence of a brand
Brand positioning - CORRECT ANSWER✔✔The unique place the brand occupies in the
consumer's mind, linked to benefits received
Brand relevance - CORRECT ANSWER✔✔Occurs when there is only one relevant choice, making
all other brands irrelevant
Brand purpose - CORRECT ANSWER✔✔The reason the brand exists, goes beyond just selling
Brand storytelling - CORRECT ANSWER✔✔Expressing the mission, vision, values, and passion of
a brand through a narrative that draws in the audience
Brand differentiation - CORRECT ANSWER✔✔How a brand or brand family is delineated,
including line extension, brand extension, flanker brands, down market and up market
extensions, co-branding, etc.
Brand experience - CORRECT ANSWER✔✔The totality and quality of the interactions and
engagements a customer has with a company, informing their perception and opinion of the
brand
Purchase decision - CORRECT ANSWER✔✔Factors influencing a customer's decision to purchase
a product or service, including loyalty and rewards, ordering ease and convenience, user
experience, interaction, transparency, and purpose
Demographics - CORRECT ANSWER✔✔Variables such as age, gender, education level, family
size, occupation, income, etc.
