Business Intelligence, Analytics, Data
Science, and AI (latest Edition)
1. What is the primary goal of Business Intelligence
(BI)?
A. To store data in data lakes
B. To create new programming languages
C. To support better decision-making
D. To eliminate human decision-making
Rationale: BI helps convert raw data into actionable
insights to improve business decisions.
2. In the BI process, which of the following is typically
the first step?
A. Data visualization
B. Data warehouse querying
C. Data collection
D. Report generation
Rationale: Data must be collected before it can be
processed or analyzed.
3. Which of the following best describes the concept of
a data warehouse?
A. A cloud-based data archive
B. A collection of unstructured real-time data
C. A centralized repository for integrated data from
multiple sources
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D. A software package for creating dashboards
Rationale: A data warehouse stores consolidated,
structured data for querying and analysis.
4. What are the three main types of analytics used in BI?
A. Descriptive, Diagnostic, Predictive
B. Historical, Real-time, Future-based
C. Manual, Automated, Hybrid
D. Business, Operational, Strategic
Rationale: These cover what happened, why it
happened, and what might happen.
5. What is the function of ETL in the context of data
warehousing?
A. Extract, Transform, Load
B. Evaluate, Track, Learn
C. Execute, Test, Log
D. Extract, Tabulate, Link
Rationale: ETL is used to prepare data for analysis by
extracting, transforming, and loading it into a
warehouse.
6. Which of the following is an example of unstructured
data?
A. Excel spreadsheets
B. SQL database tables
C. Social media posts
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D. Sales transaction logs
Rationale: Social media posts do not have a
predefined data model, making them unstructured.
7. Which technique is commonly used for predictive
analytics?
A. OLAP
B. Regression analysis
C. Reporting tools
D. Descriptive statistics
Rationale: Regression helps predict future outcomes
based on historical data.
8. What does OLAP stand for in BI systems?
A. Online Link and Access Processing
B. Online Analytical Processing
C. Operational Layer for Analytics Programming
D. Open Logic Algorithm Protocol
Rationale: OLAP allows users to analyze data across
multiple dimensions interactively.
9. Which type of AI mimics human thinking to solve
problems?
A. Basic automation
B. Cognitive computing
C. Data mining
D. Reporting tools
Rationale: Cognitive computing uses AI to simulate
human reasoning and decision-making.
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10. In the context of data mining, what is classification
used for?
A. Grouping customers without labels
B. Assigning items to predefined categories
C. Compressing large datasets
D. Extracting new data from APIs
Rationale: Classification assigns new data points to
existing categories based on training data.
11. What is a key advantage of cloud-based BI
solutions?
A. They require expensive hardware
B. They are scalable and cost-effective
C. They reduce internet usage
D. They eliminate the need for data
Rationale: Cloud BI platforms allow organizations to
scale easily and avoid infrastructure costs.
12. Which of the following is NOT typically part of a BI
architecture?
A. Data sources
B. ETL tools
C. Video rendering software
D. Data marts
Rationale: Video rendering tools are not used in BI
architectures.