CCI 150 Lisa Gary UTK Exam 1 Questions and Answers Already Passed
change is caused by - Answers money, power, technology
Infotainment - Answers Weather, sports, celebrities
3 Types of Mass Media - Answers Printing, Electronic, Chemical
4 Ways Media Makes Money - Answers 1. Advertising
2. Subscription
3. Audience Donations
4. Private Support
WHO OWNS THE MEDIA - Answers not the government, mostly businesses
convergence - Answers coming together with the different types of media
Narcotizing Dysfunction - Answers tuning out because we hear about it too much
Spiral of Science - Answers Won't speak out when you realize you are in minority
George Gerber - Answers Mean World Syndrome- watching violence doesn't make you violent, it makes
you afraid
Cathartic Affect - Answers Violence and media might be good for us
Catalytic Theory - Answers Seeing violence in media might cause you to be violence
Two-Step Flow Model - Answers 1. message from the media
2. getting more information maybe from opinion leaders
Public Relations - Answers two way communication between an organization and its' publics;
management function
Functions of PR - Answers 1. Performance
2. Two-Way Communication
3. Management function
4. Public Interest
5. Publics
4 step process of PR - Answers Research
, Action Planning
Communication
Evaluation
Edward Bernays - Answers the father of modern P.R.
Says you need to attack PR problems through planning and research
Advertising - Answers use of mass media to persuade an audience to choose a particular good or service
Branding - Answers a time-honored way to sell ta product or service
Magic Number - Answers # of people you have to survey to be representative of any population (384)
Margin of Error - Answers How likely it is to be wrong
Evaluate a survey - Answers how many interviewed, how many were selected, when it was taken, who
paid for it, Margin of error, how it was conducted, how they were worked
Target Audience - Answers Who are you specifically trying to reach?
Task - Answers What is your goal? Increase Sale?
Time Frame - Answers How much time do you have to spend on this?
Amount of change - Answers What amount of change?
The media are pervasive - Answers Media is a huge part of our lives
3 Primary Types of Mass Media - Answers 1. Print
2. Electronic
3. Chemical
Elitist Model - Answers might learn something
Populist Model - Answers people may be entertained, popular content
Economic Imperative - Answers Make money to stay in business
Targeted Media - Answers match the advertiser with the audience
Major forces that cause media industries to change - Answers 1. Money
2. Power
3. Technology
change is caused by - Answers money, power, technology
Infotainment - Answers Weather, sports, celebrities
3 Types of Mass Media - Answers Printing, Electronic, Chemical
4 Ways Media Makes Money - Answers 1. Advertising
2. Subscription
3. Audience Donations
4. Private Support
WHO OWNS THE MEDIA - Answers not the government, mostly businesses
convergence - Answers coming together with the different types of media
Narcotizing Dysfunction - Answers tuning out because we hear about it too much
Spiral of Science - Answers Won't speak out when you realize you are in minority
George Gerber - Answers Mean World Syndrome- watching violence doesn't make you violent, it makes
you afraid
Cathartic Affect - Answers Violence and media might be good for us
Catalytic Theory - Answers Seeing violence in media might cause you to be violence
Two-Step Flow Model - Answers 1. message from the media
2. getting more information maybe from opinion leaders
Public Relations - Answers two way communication between an organization and its' publics;
management function
Functions of PR - Answers 1. Performance
2. Two-Way Communication
3. Management function
4. Public Interest
5. Publics
4 step process of PR - Answers Research
, Action Planning
Communication
Evaluation
Edward Bernays - Answers the father of modern P.R.
Says you need to attack PR problems through planning and research
Advertising - Answers use of mass media to persuade an audience to choose a particular good or service
Branding - Answers a time-honored way to sell ta product or service
Magic Number - Answers # of people you have to survey to be representative of any population (384)
Margin of Error - Answers How likely it is to be wrong
Evaluate a survey - Answers how many interviewed, how many were selected, when it was taken, who
paid for it, Margin of error, how it was conducted, how they were worked
Target Audience - Answers Who are you specifically trying to reach?
Task - Answers What is your goal? Increase Sale?
Time Frame - Answers How much time do you have to spend on this?
Amount of change - Answers What amount of change?
The media are pervasive - Answers Media is a huge part of our lives
3 Primary Types of Mass Media - Answers 1. Print
2. Electronic
3. Chemical
Elitist Model - Answers might learn something
Populist Model - Answers people may be entertained, popular content
Economic Imperative - Answers Make money to stay in business
Targeted Media - Answers match the advertiser with the audience
Major forces that cause media industries to change - Answers 1. Money
2. Power
3. Technology
