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by Jeffrey M. Perloff, Chapters 1 - 20
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,Table of contents
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1. Introduction
2. Supply and Demand
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3. Applying the Supply-and-Demand Model
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4. Consumer Choice m
5. Applying Consumer Theory
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6. Firms and Production
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7. Costs
8. Competitive Firms and Markets
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9. Applying the Competitive Model
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10. General Equilibrium and Economic Welfare
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11. Monopoly
12. Pricing and Advertising
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13. Oligopoly and Monopolistic Competition
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14. Game Theory m
15. Factor Markets m
16. Interest Rates, Investments, and Capital Markets
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17. Uncertainty
18. Externalities, Open-Access, and Public Goods
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19. Asymmetric Information m
20. Contracts and Moral Hazards m m m
,Chapter m1 Introduction
1.1 Microeconomics: mThe mAllocation mof mScarce mResources
1) Microeconomics mstudies mthe mallocation mof
A) decision mmakers.
B) scarce mresources.
C) models.
D) unlimited mresources.
mANSWER: B
Section: The mAllocation mof mScarce
mResourcesmQuestion mStatus: Old
AACSB: Analytic mthinking
2) Microeconomics mis moften mcalled
A) price mtheory.
B) decision mscience.
C) scarcity.
D) resource mtheory.
mANSWER: A
Section: The mAllocation mof mScarce
mResourcesmQuestion mStatus: Old
AACSB: Analytic mthinking
3) Most mmicroeconomic mmodels massume mthat mdecision mmakers mwish mto
A) make mthemselves mas mwell moff mas mpossible.
B) act mselfishly.
C) make mothers mas mwell moff mas mpossible.
D) None mof mthe
mabove.mANSWER: A
Section: The mAllocation mof mScarce
mResourcesmQuestion mStatus: Old
AACSB: Analytic mthinking
4) Society mfaces mtrade- ‑offs mbecause mof
A) government mregulations.
B) profit mmotive.
C) faceless mbureaucrats.
, D) scarcity.
mANSWER: D
Section: The mAllocation mof mScarce
mResourcesmQuestion mStatus: Old
AACSB: Analytic mthinking