MKTG 320 EXAM 1 REVIEW QUESTIONS
A firm engaging in ___________ marketing has the highest commitment to international
marketing and does not focus primarily on national or regional segmentation. - Answers
- Global Marketing
A firm with a(n) _____________ orientation believes that domestic strategies,
techniques, and personnel are superior to foreign ones. - Answers - Ethnocentric
Which of the following is NOT true about the product life-cycle (PLC)? - Answers - The
PLC does not benefit companies targeting emerging markets.
Which of the following are barriers to entry imposed by competition? - Answers - All of
the above are examples of competitive barriers to entry
A firm with a(n) _____________ orientation assumes that each foreign market is unique
and needs to be addressed individually. - Answers - Polycentric
_____ present the greatest potential for international trade and expansion because they
are developing rapidly and their economies are characterized by rapid growth. -
Answers - Countries with emerging markets
Which of the following is NOT an example of a political risk signal? - Answers -
Government fiscal control
_______ refers to the seizing of company assets and investors' assets without
compensation. - Answers - Confiscation
______Legislation that makes it illegal for companies and their representatives to bribe
government officials and other politicians or candidates to political office, either directly
or through third parties. - Answers - Foreign corrupt practice acts
____ have markets in the maturity stage, consumers with established preferences, and
intense competition. - Answers - High-income countries
A government representative of India suggesting that automobiles from high-income
countries should incur high duties when imported into the country because India is still
developing its automobile sector is making reference to which of the following types of
protectionism? - Answers - Infant industry argument
Which of the following is NOT an example of a nontariff barrier? - Answers - Import
duties
A firm engaging in ___________ marketing has the highest commitment to international
marketing and does not focus primarily on national or regional segmentation. - Answers
- Global Marketing
A firm with a(n) _____________ orientation believes that domestic strategies,
techniques, and personnel are superior to foreign ones. - Answers - Ethnocentric
Which of the following is NOT true about the product life-cycle (PLC)? - Answers - The
PLC does not benefit companies targeting emerging markets.
Which of the following are barriers to entry imposed by competition? - Answers - All of
the above are examples of competitive barriers to entry
A firm with a(n) _____________ orientation assumes that each foreign market is unique
and needs to be addressed individually. - Answers - Polycentric
_____ present the greatest potential for international trade and expansion because they
are developing rapidly and their economies are characterized by rapid growth. -
Answers - Countries with emerging markets
Which of the following is NOT an example of a political risk signal? - Answers -
Government fiscal control
_______ refers to the seizing of company assets and investors' assets without
compensation. - Answers - Confiscation
______Legislation that makes it illegal for companies and their representatives to bribe
government officials and other politicians or candidates to political office, either directly
or through third parties. - Answers - Foreign corrupt practice acts
____ have markets in the maturity stage, consumers with established preferences, and
intense competition. - Answers - High-income countries
A government representative of India suggesting that automobiles from high-income
countries should incur high duties when imported into the country because India is still
developing its automobile sector is making reference to which of the following types of
protectionism? - Answers - Infant industry argument
Which of the following is NOT an example of a nontariff barrier? - Answers - Import
duties
