WGU D099 - Sales Management Verified Multiple Choice and Conceptual Actual Emended
Exam Questions With Reviewed 100% Correct Detailed Answers
Guaranteed Pass!!Current Update
1. Sales Bridges The gap between what the firm otters and a potential buyer's wants or needs.
2. Customer Loyalty Having a positive attitude toward a product or brand, which induces supportive
behavior from the customer.
3. Brand Trust The willingness of the average consumer to rely on the ability of the brand to
perform its stated function.
4. Personal Selling A type of selling that uses person-to-person interaction to sell products and
services.
5. Conversion Rates The percentage of prospective customers who take a specific action you want. In
simple terms, the amount of potential customers you were able to convert into
buying something. Five out of 10 customers is 50% conversion.
6. Sales Forecast The process of estimating future sales.
7. Operational Bud- A plan for expenditures required to maintain the functioning of a business venture
get or public organization.
8. Product-Market The degree to which a product satisfies a strong market demand.
Fit
9. 4 Key Objectives 1. Generating customers and converting sales.
of a Sales Depart- 2. Retaining current customers.
ment 3. Developing a sales forecast.
4. Ensuring product-market fit.
10. Two Common Functional Structure- Groups employess according to a specialized or similar set
Corporate Struc- of roles or tasks.
tures
Modular Structure- Divides the business into small SBU's which focus on specific
elements of the organizational process.
, WGU D099 - Sales Management Verified Multiple Choice and Conceptual Actual Emended
Exam Questions With Reviewed 100% Correct Detailed Answers
Guaranteed Pass!!Current Update
11. Strategic Busi- A division of a larger company (profit center) that operates as its own entity. They
ness Units (SBUs) focus on specific market segments and product otterings.
12. Sustainable Com- Company assets, attributes, or abilities that are diflcult to duplicate or exceed and
petitive Advan- provide a superior or favorable long-term position over competitors.
tage
13. Value Chain The process or activities by which a company adds value to a product, including
production, marketing, and the provision of after-sales service.
14. Competitive Ad- A condition or circumstance that puts a company in a favorable or superior
vantage business position.
15. Ways a company Customer Loyalty- ex; loyalty points
develops a sus- Location- ex; Starbucks
tainable competi- Distribution and Information Systems
tive advantage Unique Merchandise- ex; Louis Vuitton
Vendor Relations
Customer Service
Multiple Source Advantage
16. Customer Rela- Processes implemented by a company to handle it's content with customers with
tionship Man- the goal of creating a unified customer experience to maximize retention.
agement (CRM)
17. Overall busi- CRM tools are key for marketing, sales, and account management. They capture
ness goals/objec- data and provide them to businesses to generate leads, anticipate what clients
tives of CRM sys- want, and help manage client relations.
tems - Boost productivity and lower the overall costs of marketing, sales, and account
management.
18. Business Intelli-
gence (BI)
, WGU D099 - Sales Management Verified Multiple Choice and Conceptual Actual Emended
Exam Questions With Reviewed 100% Correct Detailed Answers
Guaranteed Pass!!Current Update
The use of data in an enterprise to facilitate decision-making. It encompasses
understanding the actual operation of the company, as well as the anticipation of
future events, with the aim of providing knowledge to support business decisions.
19. Big Data Analyt- Large, complex data sets that require non-traditional data processing software to
ics predict trends and forecasts.
20. Business-to-busi- Sales to another company that consumes the product or services or services as
ness (B2B) part of operating the business or uses the product in the assembly of the final
product it sells to consumers.
21. Ethics A set of moral standards for judging whether something is right or wrong.
22. Organizational The principals and standards by which businesses operate and it is how an
Ethics organization responds to an internal or external stimulus. It is interdependent
with the organizational culture.
23. Code of Ethics A document that outlines the mission and values of the business... how profes-
sionals are supposed to approach problems, the ethical principles based on the
organization's core values, and the standards to which the professional is held.
24. Uniform Com- A comprehensive set of laws governing all commercial transactions in the United
mercial Code States. This allows businesses to enter contracts with confidence that the terms
(UCC) will be enforced the same way in every American jurisdiction.
25. American Standard of professional ethical norms and values for its members (practitioners,
Marketing academics, and students)
Association
Code of
Conduct/Ethics
(AMA)
26. Marketing Con- Identifying consumer needs and then producing the goods or services that will
cept satisfy those needs while making a profit for the organization.
, WGU D099 - Sales Management Verified Multiple Choice and Conceptual Actual Emended
Exam Questions With Reviewed 100% Correct Detailed Answers
Guaranteed Pass!!Current Update
27. "Right" Principle Getting the right goods or services to the right people at the right place, time, and
price using the right promotional techniques.
28. What is market- The process of communicating the value of a product or service to customers so
ing? the product or service sells.
29. What is sales? Incorporates actually selling the company's products or services to customers.
30. What main goal To move prospective customers through the purchasing process successfully.
does marketing
and sales share?
31. Similarity and dif-
ferences in mar-
keting and sales
32. Inbound Market- A marketing method designed to bring in more customers, giving the sales
ing department a better chance of selling the company products.
33. Integrated Mar- The coordination of all personal activities- traditional advertising, sales promo-
keting Communi- tion, personal selling, public relations, social media and digital advertising, and
cations (IMC) other forms of promotion- to produce a consistent, unified message that is
customer-focused.
34. Customer (Buy- A process that customers follow when preparing to purchase a product or service.
er) Journey AIDI describes the journey largely from the customers perspective
35.
Exam Questions With Reviewed 100% Correct Detailed Answers
Guaranteed Pass!!Current Update
1. Sales Bridges The gap between what the firm otters and a potential buyer's wants or needs.
2. Customer Loyalty Having a positive attitude toward a product or brand, which induces supportive
behavior from the customer.
3. Brand Trust The willingness of the average consumer to rely on the ability of the brand to
perform its stated function.
4. Personal Selling A type of selling that uses person-to-person interaction to sell products and
services.
5. Conversion Rates The percentage of prospective customers who take a specific action you want. In
simple terms, the amount of potential customers you were able to convert into
buying something. Five out of 10 customers is 50% conversion.
6. Sales Forecast The process of estimating future sales.
7. Operational Bud- A plan for expenditures required to maintain the functioning of a business venture
get or public organization.
8. Product-Market The degree to which a product satisfies a strong market demand.
Fit
9. 4 Key Objectives 1. Generating customers and converting sales.
of a Sales Depart- 2. Retaining current customers.
ment 3. Developing a sales forecast.
4. Ensuring product-market fit.
10. Two Common Functional Structure- Groups employess according to a specialized or similar set
Corporate Struc- of roles or tasks.
tures
Modular Structure- Divides the business into small SBU's which focus on specific
elements of the organizational process.
, WGU D099 - Sales Management Verified Multiple Choice and Conceptual Actual Emended
Exam Questions With Reviewed 100% Correct Detailed Answers
Guaranteed Pass!!Current Update
11. Strategic Busi- A division of a larger company (profit center) that operates as its own entity. They
ness Units (SBUs) focus on specific market segments and product otterings.
12. Sustainable Com- Company assets, attributes, or abilities that are diflcult to duplicate or exceed and
petitive Advan- provide a superior or favorable long-term position over competitors.
tage
13. Value Chain The process or activities by which a company adds value to a product, including
production, marketing, and the provision of after-sales service.
14. Competitive Ad- A condition or circumstance that puts a company in a favorable or superior
vantage business position.
15. Ways a company Customer Loyalty- ex; loyalty points
develops a sus- Location- ex; Starbucks
tainable competi- Distribution and Information Systems
tive advantage Unique Merchandise- ex; Louis Vuitton
Vendor Relations
Customer Service
Multiple Source Advantage
16. Customer Rela- Processes implemented by a company to handle it's content with customers with
tionship Man- the goal of creating a unified customer experience to maximize retention.
agement (CRM)
17. Overall busi- CRM tools are key for marketing, sales, and account management. They capture
ness goals/objec- data and provide them to businesses to generate leads, anticipate what clients
tives of CRM sys- want, and help manage client relations.
tems - Boost productivity and lower the overall costs of marketing, sales, and account
management.
18. Business Intelli-
gence (BI)
, WGU D099 - Sales Management Verified Multiple Choice and Conceptual Actual Emended
Exam Questions With Reviewed 100% Correct Detailed Answers
Guaranteed Pass!!Current Update
The use of data in an enterprise to facilitate decision-making. It encompasses
understanding the actual operation of the company, as well as the anticipation of
future events, with the aim of providing knowledge to support business decisions.
19. Big Data Analyt- Large, complex data sets that require non-traditional data processing software to
ics predict trends and forecasts.
20. Business-to-busi- Sales to another company that consumes the product or services or services as
ness (B2B) part of operating the business or uses the product in the assembly of the final
product it sells to consumers.
21. Ethics A set of moral standards for judging whether something is right or wrong.
22. Organizational The principals and standards by which businesses operate and it is how an
Ethics organization responds to an internal or external stimulus. It is interdependent
with the organizational culture.
23. Code of Ethics A document that outlines the mission and values of the business... how profes-
sionals are supposed to approach problems, the ethical principles based on the
organization's core values, and the standards to which the professional is held.
24. Uniform Com- A comprehensive set of laws governing all commercial transactions in the United
mercial Code States. This allows businesses to enter contracts with confidence that the terms
(UCC) will be enforced the same way in every American jurisdiction.
25. American Standard of professional ethical norms and values for its members (practitioners,
Marketing academics, and students)
Association
Code of
Conduct/Ethics
(AMA)
26. Marketing Con- Identifying consumer needs and then producing the goods or services that will
cept satisfy those needs while making a profit for the organization.
, WGU D099 - Sales Management Verified Multiple Choice and Conceptual Actual Emended
Exam Questions With Reviewed 100% Correct Detailed Answers
Guaranteed Pass!!Current Update
27. "Right" Principle Getting the right goods or services to the right people at the right place, time, and
price using the right promotional techniques.
28. What is market- The process of communicating the value of a product or service to customers so
ing? the product or service sells.
29. What is sales? Incorporates actually selling the company's products or services to customers.
30. What main goal To move prospective customers through the purchasing process successfully.
does marketing
and sales share?
31. Similarity and dif-
ferences in mar-
keting and sales
32. Inbound Market- A marketing method designed to bring in more customers, giving the sales
ing department a better chance of selling the company products.
33. Integrated Mar- The coordination of all personal activities- traditional advertising, sales promo-
keting Communi- tion, personal selling, public relations, social media and digital advertising, and
cations (IMC) other forms of promotion- to produce a consistent, unified message that is
customer-focused.
34. Customer (Buy- A process that customers follow when preparing to purchase a product or service.
er) Journey AIDI describes the journey largely from the customers perspective
35.
