MKTG 320 LEC 1 QUESTIONS & ANSWERS
——- is a short definition of marketing
A) meeting needs profitability
B) meeting wants profitability
C) meeting consumer demands profitability
D) meeting business to business wants profitability - Answers - A) meeting needs
profitability
Information gathering to be used for decision making goes back to the earliest days of
recorded history. Some of the first examples of surveys in the United States relates to
their use to determine?
A) the popularity of early sports teams
B) the popularity of saloon entertainment
C) the popularity of political candidates
D) the popularity of regional foods - Answers - C)
Which of the following correctly defines marketing research?
A) the process of analyzing secondary information and providing executives with timely
reports to solve a marketing problem
B) the process of designing experiments that provide the decision makers casual
information
C) the process of analyzing existing information, so decision-makers can make better
decisions
D) the process of designing gathering, analyzing and reporting information that may use
to solve a specific marketing problem - Answers - D
-——— is a process used to define the size Location, and or makeup of the market for
product or service?
A) differentiation
B) market research
C) target marketing
D) geocentric research - Answers - B
According to the American marketing Association what is the function of marketing
research?
A) to link the consumer to marketer with information used in marketing decisions
B) to link the marketer to global and domestic markets through information
C) to link consumers and customers through targeted information
D) to link consumers customers and markets through specific information channels -
Answers - A
Of the following, which is not one of the uses of marketing research?
A) to generate, refine, and evaluate potential market actions
——- is a short definition of marketing
A) meeting needs profitability
B) meeting wants profitability
C) meeting consumer demands profitability
D) meeting business to business wants profitability - Answers - A) meeting needs
profitability
Information gathering to be used for decision making goes back to the earliest days of
recorded history. Some of the first examples of surveys in the United States relates to
their use to determine?
A) the popularity of early sports teams
B) the popularity of saloon entertainment
C) the popularity of political candidates
D) the popularity of regional foods - Answers - C)
Which of the following correctly defines marketing research?
A) the process of analyzing secondary information and providing executives with timely
reports to solve a marketing problem
B) the process of designing experiments that provide the decision makers casual
information
C) the process of analyzing existing information, so decision-makers can make better
decisions
D) the process of designing gathering, analyzing and reporting information that may use
to solve a specific marketing problem - Answers - D
-——— is a process used to define the size Location, and or makeup of the market for
product or service?
A) differentiation
B) market research
C) target marketing
D) geocentric research - Answers - B
According to the American marketing Association what is the function of marketing
research?
A) to link the consumer to marketer with information used in marketing decisions
B) to link the marketer to global and domestic markets through information
C) to link consumers and customers through targeted information
D) to link consumers customers and markets through specific information channels -
Answers - A
Of the following, which is not one of the uses of marketing research?
A) to generate, refine, and evaluate potential market actions
