MCS 005 Final Exam Questions And Answers Verified 100% Correct

MCS 005 Final Exam Questions And Answers Verified 100% Correct Communication - ANSWER- The transmission of a message from a source to a receiver. Mass Communication - ANSWER- The process of creating shared meaning between the mass media and their audiences. Feedback - ANSWER- The response to a given communication Encoding - ANSWER- Transforming ideas into an understandable sign/symbol system. A message is first encoded - transferred into an understandable sign and symbol system Decoding - ANSWER- Interpreting sign/symbol systems. Once received, the message is decoded - signs and symbols are interpreted Technological determinism - ANSWER- The idea that machines and their development drive economic and cultural change Media Literacy - ANSWER- The ability to effectively and efficiently comprehend and utilize mass communication Third person effect - ANSWER- The common attitude that others are influenced by media messages, but we are not concentration of media ownership - ANSWER- Ownership of different and numerous media companies concentrated in fewer and fewer hands convergence/platform - ANSWER- The erosion of traditional distinctions among media globalization of media - ANSWER- ownership of media companies by multinational corporations. audience fragmentation - ANSWER- audiences for specific media content becoming smaller and increasingly homogeneous synergy/oligopoly - ANSWER- The use by media conglomerates of as many channels of delivery as possible for similar content Narrow casting/niche marketing - ANSWER- Aiming broadcast programming at smaller, more demographically homogeneous audiences taste publics - ANSWER- Groups of people or audiences bound by little more than their interest in a given form of media content media multi-tasking - ANSWER- Simultaneously consuming many different kinds of media product placement - ANSWER- The integration, for a fee, of specific branded products into media content. brand entertainment - ANSWER- When commercials are a part of and essential to a piece of media content consumption on demand - ANSWER- The ability to access any content, anytime, anywhere appointment consumption - ANSWER- Audiences consume content at a time predetermined by the producer and distributor platform agnostic - ANSWER- Having no preference in where media content is accessed Stamp Act/ Alien and Sedition Act - ANSWER- Made illegal writing, publishing, or printing "any false, scandalous, and malicious writing" about the president, Congress, or the federal government dime novels - ANSWER- Inexpensive (10 cents), and because they concentrated on frontier and adventure stories, they attracted growing number of readers yellow journalism - ANSWER- Early 20th-century journalism emphasizing sensational sex, crime, and disaster news penny press - ANSWER- Newspapers in the 1830s selling for one penny wire service - ANSWER- news-gathering organizations that provide content to members The Gutenberg Revolution - ANSWER- development of movable metal types. Use of oil-based ink culture - ANSWER- the learned behavior of members of a given social group dominant culture - ANSWER- the one that seems to hold sway with the majority of people - is often openly challenged bounded cultures - ANSWER- groups with specific but not dominant cultures inferential feedback - ANSWER- Indirect rather than direct multiple points of access - ANSWER- to approach media content from a variety of directions and derive from it many levels of meaning platform - ANSWER- the means of delivering a specific place of media content addressable technologies - ANSWER- technologies permitting the transmission of very specific content to equally specific audience members conglomeration - ANSWER- The increase in the ownership of media outlets by larger, nonmedia companies oligopoly - ANSWER- a concentration of media industries into an ever smaller number of companies bugs - ANSWER- commercials that run across the bottom third of the screen on just about every television show payola - ANSWER- payments accepted by radio stations to play certain songs aliteracy - ANSWER- wherein people possess the ability to read but are unwilling to do so, amounts to doing the censors' work for them platform agnostic publishing - ANSWER- digital and hard-copy books available