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Notes on advertising

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This document provides comprehensive notes on Advertising, explaining its meaning, objectives, importance, and process in the field of marketing. It also highlights different types of advertising, the role of advertising in business, and its impact on consumers. These notes are useful for students of marketing, business studies, and management, offering clear concepts with examples and easy-to-understand language.

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Institution
Babu Banarasi Das University
Course
Management

Content preview

Advertising

Sel
NGE

, Module
Introduction to A

,What is Advertising?

This is a non-personal promotion of products and services. Ma
increasing brand awareness. Advertisers show promotions to p
television, radio, etc.

According to Kotler – Advertising is any paid form of non-personal
or services by an identified sponsor.

Characteristics Of Advertising
• Paid Form: Advertising requires the advertiser (also called
message, buy advertising media slot, and monitor advertising e
• Tool For Promotion: Advertising is an element of the promotion
• One Way Communication: Advertising is a one-way commun
customers through different mediums.

,
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Institution
Babu Banarasi Das University
Course
Management
All documents for this subject (31)

Document information

Uploaded on
July 18, 2025
Number of pages
33
Written in
2024/2025
Type
Class notes
Professor(s)
N/a
Contains
All classes

Subjects

  • advertising
  • marketing commmunication
  • promotion
  • advertisement
  • advertising process
  • types of advertising
  • advertising objectives
  • advertising strategies
  • advertising media
  • sales promotion
  • advertising and sa
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