Function of Marketing
Introduction:
Marketing is the process of identifying customer needs, creating products or
services to satisfy those needs, and delivering them to the customer to earn
profit.
It involves various activities to ensure that the right product reaches the right
customer at the right time and place .
Main Functions of Marketing
1. Buying and Assembling
This function involves purchasing raw materials or finished goods from
suppliers and assembling them at one place for production or sale.
Example: A bakery buys flour, sugar, and butter to make cakes.
2. Selling
Selling means convincing customers to buy the product by explaining its
benefits and creating demand.
Example: A salesperson demonstrates the features of a washing machine
to a customer.
3. Transportation
Moving goods from the place of production to the place of consumption.
Example: Shipping fruits from farmers’ fields to city markets.
4. Storage and Warehousing
Storage goods safely until they are needed by customers.
Example: A warehouse keeps extra shock of clothes before the festive
season.
5. Standardization and Grading
Ensuring that products meet certain quality standards and classifying
them based on quality, size, or other characteristics.
Example: Grading rice as premium, medium, or low quality.
6. Financing
Providing funds or credit to procedures, wholesalers, and retailers to
help them carry out marketing activities.
Example: A retailer taking a loan to buy stock for their shop.
Introduction:
Marketing is the process of identifying customer needs, creating products or
services to satisfy those needs, and delivering them to the customer to earn
profit.
It involves various activities to ensure that the right product reaches the right
customer at the right time and place .
Main Functions of Marketing
1. Buying and Assembling
This function involves purchasing raw materials or finished goods from
suppliers and assembling them at one place for production or sale.
Example: A bakery buys flour, sugar, and butter to make cakes.
2. Selling
Selling means convincing customers to buy the product by explaining its
benefits and creating demand.
Example: A salesperson demonstrates the features of a washing machine
to a customer.
3. Transportation
Moving goods from the place of production to the place of consumption.
Example: Shipping fruits from farmers’ fields to city markets.
4. Storage and Warehousing
Storage goods safely until they are needed by customers.
Example: A warehouse keeps extra shock of clothes before the festive
season.
5. Standardization and Grading
Ensuring that products meet certain quality standards and classifying
them based on quality, size, or other characteristics.
Example: Grading rice as premium, medium, or low quality.
6. Financing
Providing funds or credit to procedures, wholesalers, and retailers to
help them carry out marketing activities.
Example: A retailer taking a loan to buy stock for their shop.
