Questions and 100% Verified Correct Answers
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"No. I draft requested $650k for five years" who said this? - CORRECT ANSWER: OJ
Baseball teams used advertising for what? - CORRECT ANSWER: to pay broadcasters,
leading to a mess of un-objective and "homer" broadcasters, College often relied on
students.
Broadcast rights - CORRECT ANSWER: a practice that has become incredibly lucrative.
Leagues began to sell these
Define Broadcast media - CORRECT ANSWER: Networks that transmit an audio or
visual message to numerous recipients simultaneously
Define Diffusion of Innovation - CORRECT ANSWER: Explains how, why, and the rate
at which ideas and technologies spread through cultures
Define dramatic recreation - CORRECT ANSWER: Colorful broadcasts by radio
personalities who weren't at the games — often miles away from the field.
Define New journalism - CORRECT ANSWER: a writing style developed in the 1950s
and '60s that used techniques to convey nonfiction accounts, often inserting the
journalist into story
Define oligopoly - CORRECT ANSWER: defined as a group of companies that control
an industry and restrict competition.
, Define syndication - CORRECT ANSWER: the process by which news media distribute
content to other outlets, selling licenses to reprint or republish content.
Define the kinetograph - CORRECT ANSWER: a camera that used 35mm celluloid film
to capture images at 20 frames per second — far faster than Muybridge's work
Define zoopraxiscope - CORRECT ANSWER: considered to be the first projector
Explain how sports writers create a "constructed reality" - CORRECT ANSWER: not just
in the language or framing of the stories they tell (encoding), but in the selection of who
is allowed to tell these stories
In 1920s the rise of advertising showed in 1929 because advertising... - CORRECT
ANSWER: accounted for 75 percent of newspaper revenue.
In 1936, how many people signed the NFL contract? - CORRECT ANSWER: Out of 81
players drafted, only 24 signed.
The Supreme court ruled that the NFL is subject to _____ and cannot act as a ___ -
CORRECT ANSWER: antitrust laws; monopoly and must allow other leagues.
Unlike objective journalism... - CORRECT ANSWER: advertising is a form of persuasive
communication to bring attention to a product, service or idea.
What association formed in 1920? - CORRECT ANSWER: American professional
football association
What did Graham McNamee invent? - CORRECT ANSWER: color commentary
providing his own thoughts on the strategies of the teams during the lull between plays.