CCI 150 LISA GARY UTK EXAM 1 QUESTIONS AND
ANSWERS LATEST UPDATED 2025/2026 A COMPLETE
SOLUTION ALL ANSWERS 100% CORRECT DETAILED
BEST GRADED A+ FOR SUCCESS
Edward Bernays - CORRECT ANSWERS the father of modern P.R.
Says you need to attack PR problems through planning and research
Advertising - CORRECT ANSWERS use of mass media to persuade an audience to
choose a particular good or service
Branding - CORRECT ANSWERS a time-honored way to sell ta product or service
Magic Number - CORRECT ANSWERS # of people you have to survey to be
representative of any population (384)
Margin of Error - CORRECT ANSWERS How likely it is to be wrong
Evaluate a survey - CORRECT ANSWERS how many interviewed, how many were
selected, when it was taken, who paid for it, Margin of error, how it was conducted, how
they were worked
Target Audience - CORRECT ANSWERS Who are you specifically trying to reach?
Task - CORRECT ANSWERS What is your goal? Increase Sale?
Time Frame - CORRECT ANSWERS How much time do you have to spend on this?
Amount of change - CORRECT ANSWERS What amount of change?
The media are pervasive - CORRECT ANSWERS Media is a huge part of our lives
, CCI 150 LISA GARY UTK EXAM 1 QUESTIONS AND
ANSWERS LATEST UPDATED 2025/2026 A COMPLETE
SOLUTION ALL ANSWERS 100% CORRECT DETAILED
BEST GRADED A+ FOR SUCCESS
3 Primary Types of Mass Media - CORRECT ANSWERS 1. Print
2. Electronic
3. Chemical
Elitist Model - CORRECT ANSWERS might learn something
Populist Model - CORRECT ANSWERS people may be entertained, popular content
Economic Imperative - CORRECT ANSWERS Make money to stay in business
Targeted Media - CORRECT ANSWERS match the advertiser with the audience
Major forces that cause media industries to change - CORRECT ANSWERS 1. Money
2. Power
3. Technology
Convergence - CORRECT ANSWERS Merging of different media types
ex. hurricanes in Florida
Vertically integrated businesses - CORRECT ANSWERS big business that owns a lot
of businesses related to each other
ex. Time Warner
Four Schools in the College of Communications and Information - CORRECT
ANSWERS Advertising and Public Relations
Journalism and Electronic Media
ANSWERS LATEST UPDATED 2025/2026 A COMPLETE
SOLUTION ALL ANSWERS 100% CORRECT DETAILED
BEST GRADED A+ FOR SUCCESS
Edward Bernays - CORRECT ANSWERS the father of modern P.R.
Says you need to attack PR problems through planning and research
Advertising - CORRECT ANSWERS use of mass media to persuade an audience to
choose a particular good or service
Branding - CORRECT ANSWERS a time-honored way to sell ta product or service
Magic Number - CORRECT ANSWERS # of people you have to survey to be
representative of any population (384)
Margin of Error - CORRECT ANSWERS How likely it is to be wrong
Evaluate a survey - CORRECT ANSWERS how many interviewed, how many were
selected, when it was taken, who paid for it, Margin of error, how it was conducted, how
they were worked
Target Audience - CORRECT ANSWERS Who are you specifically trying to reach?
Task - CORRECT ANSWERS What is your goal? Increase Sale?
Time Frame - CORRECT ANSWERS How much time do you have to spend on this?
Amount of change - CORRECT ANSWERS What amount of change?
The media are pervasive - CORRECT ANSWERS Media is a huge part of our lives
, CCI 150 LISA GARY UTK EXAM 1 QUESTIONS AND
ANSWERS LATEST UPDATED 2025/2026 A COMPLETE
SOLUTION ALL ANSWERS 100% CORRECT DETAILED
BEST GRADED A+ FOR SUCCESS
3 Primary Types of Mass Media - CORRECT ANSWERS 1. Print
2. Electronic
3. Chemical
Elitist Model - CORRECT ANSWERS might learn something
Populist Model - CORRECT ANSWERS people may be entertained, popular content
Economic Imperative - CORRECT ANSWERS Make money to stay in business
Targeted Media - CORRECT ANSWERS match the advertiser with the audience
Major forces that cause media industries to change - CORRECT ANSWERS 1. Money
2. Power
3. Technology
Convergence - CORRECT ANSWERS Merging of different media types
ex. hurricanes in Florida
Vertically integrated businesses - CORRECT ANSWERS big business that owns a lot
of businesses related to each other
ex. Time Warner
Four Schools in the College of Communications and Information - CORRECT
ANSWERS Advertising and Public Relations
Journalism and Electronic Media
