Conceptual Actual Emended Exam
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1. What the public sees when driving or walking past your community -
ANSWER Curb appeal
2. How often should signs and landscape be inspected? - ANSWER Daily!
3. A critical component of an apartments image - ANSWER Signs
4. Large signs, typically located at the front of the property to capture traffic
driving or walking by - ANSWER Monument signs
5. Lighting placement and effectiveness is critical for - ANSWER safety and
ambiance.
6. You "reach out" to contact prospective residents, either directly or indirectly
- ANSWER outreach marketing
,7. When you handle incoming or "inbound" requests - ANSWER Inbound
marketing
8. Form of outreach marketing - ANSWER promotional marketing
9. Posing as a real applicant - ANSWER mystery shopping
10.You can be yourself - ANSWER relationship building shopping
11.Community that has a similar style - ANSWER comparable
12.styled differently - ANSWER competitor
13.The location of a community in relation to customer needs and desires.
such as shopping, employers, recreational facilities, schools, transportation.
- ANSWER relative location
14.Describes all current and potential residents who want to live in an
apartment community and who are qualified to live there. It is based on the
type of apartment, the community rent and fees. - ANSWER Market
15.A result of behaving differently toward someone because they are a
member of a certain class - ANSWER Disparate treatment
, 16.When a policy or procedure has a different impact - ANSWER Disparate
impact or discriminatory effect.
17.Four elements of a contract - - ANSWER offer, acceptance,
consideration, capacity
18.Three parts of relationship selling - ANSWER teach, tailor your message
and take control of your presentation
19.Closing is - ANSWER Continuel. Occurs at each step of the sales process
to move foward.
20.The final step in the sales process - ANSWER Closing
21.Key steps in relationship selling - ANSWER The needs assessment, the
presentation and the close.
22.The first and most important step in the sales process because it allows you
to determine how you and your community can meet the prospects needs.
- ANSWER The needs assessment.
23.Five general categories of objections - ANSWER private, price, place,
prejudice and procrastination.