SOCIETY
6. E!ects of globalisation on Indian society.
20. Are we losing our local identity for the global identity? Discuss.
Introduction:
Globalization is free movement of goods, services, people and ideas across political borders. As a
consequence of it, a global identity has emerged. Global identity is a consciousness which conceives itself
as a part of emerging world community. The increased interaction between societies with rise in the people
to people contact both physically and virtually (through ICT) has led to changes in the identity.
Body:
Self and identity are related to the social world in which individuals live and are constructed within social
relationships.
Yes, to an extent, we are losing our local identity.
▪ Loss of traditional modes of entertainment like dramas and puppetry for Netflix and western music
▪ Tastes in younger generation are changing with respect to cuisines. Ex: Traditional snacks which are
being replaced by McDonalds and other such global chains
▪ Change in value systems from respect to elders to everyone being called by their name in a
corporate setting, predominance of individual identity over collective identity lately
▪ Handlooms and Khadi replaced by Global brands like Reebok and Armani
However, there is a strong local identity which is thriving in India
▪ Jallikattu protests showed that there is assertion of our cultural identity even when the laws are
against it.
▪ Linguistic identity is strong despite the advent of English as lingua franca of the world
▪ Dressing and food habits have not changed in majority of population, but only in urban affluent pockets
,Also, there is a reactionary reassertion of local identity over global identity as seen below
▪ Glorification of the past achievements like scientific discoveries and mathematical concepts
▪ Rise of new age gurus who have become extremely popular and billionaires in a short span of
time
▪ Newfound confidence in Indianness abroad linked to rich Indian culture and diversity
▪ Anti-cow slaughter movement in many states
And then there is a mixture of both global and local identity which is creating a GLOCAL identity
▪ McAlootikki burgers instead of traditional beef burgers
▪ Dominance of fairness creams in Indian markets by companies which do not sell them in
the west
▪ Barbie dolls with sarees
▪ Jain special foods by multinationals without onion and garlic
It is not just Indian culture that is being influenced by global culture, but the reverse is also true. For
instance
▪ India’s chicken tikka masala has been Britain’s favorite food multiple times in a row
▪ Indian TV serials are very popular in central Asia
▪ Bollywood movies have influenced many parts of the word including western Europe and USA
Conclusion:
In an era marked by a borderless, interconnected global economy, the result has been a truly integrated and
accelerated communication across time and space. Between the force of global economic independence and
electronic information this accelerated change makes the world, “a burgeoning hybrid of cultures”.
How biculturalism developed due to globalization:
Indian and foreign cuisine: Historically, Indian spices and herbs were one of the most sought after trade
commodities. Rich Indian gastronomy biryani, idli and dosa with Pizzas, burgers, Chinese foods and other
Western foods have become quite popular shows the bicultural identity.
Family: Due to globalization increasing migration coupled with financial independence has led to the
breaking of joint families into nuclear ones. The western influence of individualism and Indian traditional
value of Holism and joint family shows the development of bicultural identity.
, Mergers: Globalisation has resulted growing number of mergers and collaborations of Indian companies with
MNCs or TNCs. Due to merger there is now two type of modes of production traditional Indian and western
industrial.
Access to education: Existence of gurukul parampara and modern technical education due to globalization is
the bicultural phenomenon.
Mixed state of economy: With the increasing disinvestment of public sector, privatisation was encouraged
meanwhile the state continues to be a welfare state performing all the protection functions as well as several
social functions builds the bicultural identity of Indian economy.
Performing Indian arts: Due impact of globalization Indian traditional art forms has got crystallised into
bicultural identity. Changing trends in performing arts rarely manifest themselves with dramatic abruptness.
They usually creep up silently, changing practices and traditions stealthily, but resolutely.
Transportation: Improved transport, making global travel easier. For example, there has been a rapid growth
in air-travel, enabling greater movement of people and goods across the globe. But meanwhile Indian
traditional transport system existence shows the bicultural identity.
Higher Disposable Incomes: People in cities working in high paying jobs have greater income to spend on
lifestyle goods. There has been an increase in the demand of products like meat, egg, pulses, organic food as
a result. It has also led to protein inflation. But Indian poverty and hunger crisis depicts Indian bicultural
identity with high disposable income households.
Clothing: Traditional Indian clothes for women are the saris, suits, etc. and for men, traditional clothes are
the dhoti, kurta. Rather, Indo-western clothing, the fusion of Western and Sub continental fashion is in trend.
Wearing jeans, t-shirts, miniskirts have become common among Indian girls.
Pervasive Media: There is greater access to news, music, movies, and videos from around the world. Foreign
media houses have increased their presence in India. India’s various states film industries existence and new
OTT platform streaming both western and Indian content sense the true nature of biculturalism.
We cannot say that the impact of globalization has been totally positive or totally negative. It has been both. Each
impact mentioned above can be seen as both positive as well as negative. However, it becomes important to study
the bicultural phenomenon with India being more globalized and glocalized with speedy mass media and huge
technological transfers.
4. Do you agree with the assertion that India has gained much less as compared to her western
counterparts in the process of globalisation? Substantiate your views.
Globalisation is the method of interaction and union among people, corporations and governments
universally. It includes the creation of networks and pursuits transforming social, economic and
geographical barriers. Globalisation tries to build links in such a way that the events in India can be
determined by events happening distances away.
6. E!ects of globalisation on Indian society.
20. Are we losing our local identity for the global identity? Discuss.
Introduction:
Globalization is free movement of goods, services, people and ideas across political borders. As a
consequence of it, a global identity has emerged. Global identity is a consciousness which conceives itself
as a part of emerging world community. The increased interaction between societies with rise in the people
to people contact both physically and virtually (through ICT) has led to changes in the identity.
Body:
Self and identity are related to the social world in which individuals live and are constructed within social
relationships.
Yes, to an extent, we are losing our local identity.
▪ Loss of traditional modes of entertainment like dramas and puppetry for Netflix and western music
▪ Tastes in younger generation are changing with respect to cuisines. Ex: Traditional snacks which are
being replaced by McDonalds and other such global chains
▪ Change in value systems from respect to elders to everyone being called by their name in a
corporate setting, predominance of individual identity over collective identity lately
▪ Handlooms and Khadi replaced by Global brands like Reebok and Armani
However, there is a strong local identity which is thriving in India
▪ Jallikattu protests showed that there is assertion of our cultural identity even when the laws are
against it.
▪ Linguistic identity is strong despite the advent of English as lingua franca of the world
▪ Dressing and food habits have not changed in majority of population, but only in urban affluent pockets
,Also, there is a reactionary reassertion of local identity over global identity as seen below
▪ Glorification of the past achievements like scientific discoveries and mathematical concepts
▪ Rise of new age gurus who have become extremely popular and billionaires in a short span of
time
▪ Newfound confidence in Indianness abroad linked to rich Indian culture and diversity
▪ Anti-cow slaughter movement in many states
And then there is a mixture of both global and local identity which is creating a GLOCAL identity
▪ McAlootikki burgers instead of traditional beef burgers
▪ Dominance of fairness creams in Indian markets by companies which do not sell them in
the west
▪ Barbie dolls with sarees
▪ Jain special foods by multinationals without onion and garlic
It is not just Indian culture that is being influenced by global culture, but the reverse is also true. For
instance
▪ India’s chicken tikka masala has been Britain’s favorite food multiple times in a row
▪ Indian TV serials are very popular in central Asia
▪ Bollywood movies have influenced many parts of the word including western Europe and USA
Conclusion:
In an era marked by a borderless, interconnected global economy, the result has been a truly integrated and
accelerated communication across time and space. Between the force of global economic independence and
electronic information this accelerated change makes the world, “a burgeoning hybrid of cultures”.
How biculturalism developed due to globalization:
Indian and foreign cuisine: Historically, Indian spices and herbs were one of the most sought after trade
commodities. Rich Indian gastronomy biryani, idli and dosa with Pizzas, burgers, Chinese foods and other
Western foods have become quite popular shows the bicultural identity.
Family: Due to globalization increasing migration coupled with financial independence has led to the
breaking of joint families into nuclear ones. The western influence of individualism and Indian traditional
value of Holism and joint family shows the development of bicultural identity.
, Mergers: Globalisation has resulted growing number of mergers and collaborations of Indian companies with
MNCs or TNCs. Due to merger there is now two type of modes of production traditional Indian and western
industrial.
Access to education: Existence of gurukul parampara and modern technical education due to globalization is
the bicultural phenomenon.
Mixed state of economy: With the increasing disinvestment of public sector, privatisation was encouraged
meanwhile the state continues to be a welfare state performing all the protection functions as well as several
social functions builds the bicultural identity of Indian economy.
Performing Indian arts: Due impact of globalization Indian traditional art forms has got crystallised into
bicultural identity. Changing trends in performing arts rarely manifest themselves with dramatic abruptness.
They usually creep up silently, changing practices and traditions stealthily, but resolutely.
Transportation: Improved transport, making global travel easier. For example, there has been a rapid growth
in air-travel, enabling greater movement of people and goods across the globe. But meanwhile Indian
traditional transport system existence shows the bicultural identity.
Higher Disposable Incomes: People in cities working in high paying jobs have greater income to spend on
lifestyle goods. There has been an increase in the demand of products like meat, egg, pulses, organic food as
a result. It has also led to protein inflation. But Indian poverty and hunger crisis depicts Indian bicultural
identity with high disposable income households.
Clothing: Traditional Indian clothes for women are the saris, suits, etc. and for men, traditional clothes are
the dhoti, kurta. Rather, Indo-western clothing, the fusion of Western and Sub continental fashion is in trend.
Wearing jeans, t-shirts, miniskirts have become common among Indian girls.
Pervasive Media: There is greater access to news, music, movies, and videos from around the world. Foreign
media houses have increased their presence in India. India’s various states film industries existence and new
OTT platform streaming both western and Indian content sense the true nature of biculturalism.
We cannot say that the impact of globalization has been totally positive or totally negative. It has been both. Each
impact mentioned above can be seen as both positive as well as negative. However, it becomes important to study
the bicultural phenomenon with India being more globalized and glocalized with speedy mass media and huge
technological transfers.
4. Do you agree with the assertion that India has gained much less as compared to her western
counterparts in the process of globalisation? Substantiate your views.
Globalisation is the method of interaction and union among people, corporations and governments
universally. It includes the creation of networks and pursuits transforming social, economic and
geographical barriers. Globalisation tries to build links in such a way that the events in India can be
determined by events happening distances away.
