, Inhoudsopgave
Marketingplan................................................................................................ 2
Interne analyse............................................................................................................... 3
Externe analyse.............................................................................................................. 3
Strategische analysemodellen........................................................................5
SWOT-analyse................................................................................................................. 5
Confrontatiematrix.......................................................................................................... 5
Boston consultacy group matrix.....................................................................................6
Strategie....................................................................................................... 6
Investeringsstrategieën.................................................................................................. 7
Concurrentiestrategieën................................................................................................. 7
Marketingmix.................................................................................................................. 8
Push- en pull-strategieën.............................................................................................. 10
Marketingplan
1. Analyse
Marketingplan................................................................................................ 2
Interne analyse............................................................................................................... 3
Externe analyse.............................................................................................................. 3
Strategische analysemodellen........................................................................5
SWOT-analyse................................................................................................................. 5
Confrontatiematrix.......................................................................................................... 5
Boston consultacy group matrix.....................................................................................6
Strategie....................................................................................................... 6
Investeringsstrategieën.................................................................................................. 7
Concurrentiestrategieën................................................................................................. 7
Marketingmix.................................................................................................................. 8
Push- en pull-strategieën.............................................................................................. 10
Marketingplan
1. Analyse
