MKT 325 Quiz 4 VOCAB (Ch 6 and 10) || Questions and Answers.
attitude correct answers lasting, general evaluation of people (including oneself), objects, ads, or
issues
attitude object correct answers anything we have an attitude towards
functional theory of attitudes correct answers attitudes exist because they serve some function for
the person
utilitarian function correct answers states that people develop some attitudes towards products
simply because they provide pleasure or pain
value-expressive function correct answers states that each individual develops attitudes towards
products because of what they say about themselves as a person
ego-defensive function correct answers attitudes people form to protect themselves from external
threats or internal feelings
knowledge function correct answers process of forming attitudes because we need order,
structure, or meaning
slow thinking correct answers system of decision making that is slow, deliberative, and analytic
(type 1)
fast thinking correct answers system of decision making that is fast, autonomous, and intuitive
(type 2)
cognitive models correct answers focus primarily on the beliefs we hold about a product
multi-attribute attitude models correct answers model that assumes consumers' attitudes toward
an attitude object depend on the beliefs they have about several of its attributes assuming that we
can identify these specific beliefs and combine them to derive a measure of the consumer's
overall attitude
fishbein model correct answers a widely-used perspective that measures several attributes to
measure a consumer's overall attitude
salient beleifs correct answers beliefs about the object a person considers during evaluation
object-attribute linkages correct answers the probability that a particular object has an important
attribute
moods correct answers temporary, positive or negative affective states that are not necessarily
linked to a particular event
emotions correct answers intensive affective reactions such as happiness, anger, and fear
, mood congruency correct answers the idea that people's judgments tend to be shaped by their
moods
negative state relief correct answers the view that helping others is a way to resolve one's own
negative moods
sadvertising correct answers advertising that uses inspirational stories to generate an emotional
response
neuromarketing correct answers researchers adapt techniques that neuroscientists use to study
psychophysiological reactions to brands in the brain or elsewhere in the body
valence correct answers the capacity of attitudes to range from strongly negative to strongly
positive
ambivalence correct answers a sense of being torn or mixed about an attitude object, because
both positive and negative components of our attitudes are simultaneously accessible
explicit attitudes correct answers attitudes that consumers are conscious of
implicit attitudes correct answers attitudes that occur outside of our awareness but still have a big
impact on what we think, say, or do
social desirability bias correct answers a conscious effort to report only attitudes that deemed
socially acceptable while keeping your 'real' feelings buried
normative influences correct answers process in which a reference group helps to set and enforce
fundamental standards of conduct
theory of reasoned action correct answers an updated version of the Fishbein Multi-attribute
Theory that considers factors such as social factors such as social pressure and the attitude
toward the act of buying a product (Aact), rather than simply attitudes toward the product itself
subjective norm (SN) correct answers an additional component to the multi-attribute attitude
model that accounts for the effects of what we believe other people think we should do; measures
intensity or normative belief and the motivation to comply (MC)
commitment correct answers relates to the consumers level of involvement with the attitude
object
what are the three levels to commitment? correct answers compliance, identification,
internalization
compliance correct answers belief that people form an attitude because it helps them to gain
rewards or avoid punishment
identification correct answers process of forming an attitude to conform to another person's or
group's expectations
attitude correct answers lasting, general evaluation of people (including oneself), objects, ads, or
issues
attitude object correct answers anything we have an attitude towards
functional theory of attitudes correct answers attitudes exist because they serve some function for
the person
utilitarian function correct answers states that people develop some attitudes towards products
simply because they provide pleasure or pain
value-expressive function correct answers states that each individual develops attitudes towards
products because of what they say about themselves as a person
ego-defensive function correct answers attitudes people form to protect themselves from external
threats or internal feelings
knowledge function correct answers process of forming attitudes because we need order,
structure, or meaning
slow thinking correct answers system of decision making that is slow, deliberative, and analytic
(type 1)
fast thinking correct answers system of decision making that is fast, autonomous, and intuitive
(type 2)
cognitive models correct answers focus primarily on the beliefs we hold about a product
multi-attribute attitude models correct answers model that assumes consumers' attitudes toward
an attitude object depend on the beliefs they have about several of its attributes assuming that we
can identify these specific beliefs and combine them to derive a measure of the consumer's
overall attitude
fishbein model correct answers a widely-used perspective that measures several attributes to
measure a consumer's overall attitude
salient beleifs correct answers beliefs about the object a person considers during evaluation
object-attribute linkages correct answers the probability that a particular object has an important
attribute
moods correct answers temporary, positive or negative affective states that are not necessarily
linked to a particular event
emotions correct answers intensive affective reactions such as happiness, anger, and fear
, mood congruency correct answers the idea that people's judgments tend to be shaped by their
moods
negative state relief correct answers the view that helping others is a way to resolve one's own
negative moods
sadvertising correct answers advertising that uses inspirational stories to generate an emotional
response
neuromarketing correct answers researchers adapt techniques that neuroscientists use to study
psychophysiological reactions to brands in the brain or elsewhere in the body
valence correct answers the capacity of attitudes to range from strongly negative to strongly
positive
ambivalence correct answers a sense of being torn or mixed about an attitude object, because
both positive and negative components of our attitudes are simultaneously accessible
explicit attitudes correct answers attitudes that consumers are conscious of
implicit attitudes correct answers attitudes that occur outside of our awareness but still have a big
impact on what we think, say, or do
social desirability bias correct answers a conscious effort to report only attitudes that deemed
socially acceptable while keeping your 'real' feelings buried
normative influences correct answers process in which a reference group helps to set and enforce
fundamental standards of conduct
theory of reasoned action correct answers an updated version of the Fishbein Multi-attribute
Theory that considers factors such as social factors such as social pressure and the attitude
toward the act of buying a product (Aact), rather than simply attitudes toward the product itself
subjective norm (SN) correct answers an additional component to the multi-attribute attitude
model that accounts for the effects of what we believe other people think we should do; measures
intensity or normative belief and the motivation to comply (MC)
commitment correct answers relates to the consumers level of involvement with the attitude
object
what are the three levels to commitment? correct answers compliance, identification,
internalization
compliance correct answers belief that people form an attitude because it helps them to gain
rewards or avoid punishment
identification correct answers process of forming an attitude to conform to another person's or
group's expectations
