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A Product Manager for a mobile banking application performs a demo for current
customers with new menu options. Through this session, the Product Manager
learns that some of the menu options use a small font that is difficult to read in
low light. Which stakeholder(s) would the Product Manager collaborate with first
to discuss options for addressing this feedback?
A. Business analysts
B. Solutions architect
C. User interface designers
D. Quality assurance ---------CORRECT ANSWER-----------------C. User interface
designers
What is one reason that is helpful for Solution Intent to contain both business and
technical artifacts?
A. It houses all design documents with Customer feedback
B. It guides Roadmaps and backlogs
C. It makes negotiating Enterprise contracts easier
D. It makes defect analysis on previous source code easier ---------CORRECT
ANSWER-----------------B. It guides Roadmaps and backlogs
,Which is an example of gathering data through user research?
A. Syndicated data
B. Competitive analysis
C. Empathy interview
D. Market survey ---------CORRECT ANSWER-----------------C. Empathy interview
Based on Simon Sinek's model The Golden Circle, what should be the primary
consideration in effectively communicating the strategic purpose of a product?
A. Who will buy the product?
B. What market segments the product will serve?
C. How the product will work?
D. Why the product is being created? ---------CORRECT ANSWER-----------------D.
Why the product is being created?
A new Feature is created to position the business in a new market and to reduce
cost. What is one category that this Feature be placed in?
A. Consumer research
B. Retainment
,C. Up-sell
D. Operational efficiency ---------CORRECT ANSWER-----------------D. Operational
Efficiency
The sales and marketing team is working on a new campaign promoting a
substantial upgrade to an enterprise HR Solution targeted to commercial and
government organizations. The product is sold successfully by the direct sales
team in the same configurations and at the same price to both groups. HR leaders
from both sectors typically attend the same conferences and belong to the same
professional groups. A single advertising campaign works for both groups. Does
the scenario describe one or two segments, and why?
A. Two segments, because each group has different funding models
B. Two segments, because each group must comply with different workforce
regulations
C. One segment, because the primary buyer in both groups is the HR executive
D. One segment, because both groups react the same way to the product offers --
-------CORRECT ANSWER-----------------D. One segment, because both groups react
the same way to the product offers
What is a research game that can be played to help build empathy for customers?
A. Win-loss analysis
B. Conjoint analysis
C. Gabor-granger
, D. The Apprentice ---------CORRECT ANSWER-----------------D. The Apprentice
Two Product Managers on the same ART are working together to identify
personas for a new banking product. They quickly realize they must be aligned on
what information to capture for each persona. One Product Manager wants to
add all details discovered about each persona, and the other Product Manager
wants to provide just enough information about the personas to inform decision-
making on Product Features. Which strategy is likely to create the best results?
A. The "as many details as possible" strategy
B. Both strategies are correct
C. The "just enough details" strategy
D. Neither strategy is correct ---------CORRECT ANSWER-----------------C. The "just
enough details" strategy
What is one characteristic of well-defined market segments?
A. Sustainable
B. Homogeneous
C. Feasible
D. Large ---------CORRECT ANSWER-----------------B. Homogeneous