LEI Final Exam UPDATED Study Guide
QUESTIONS AND CORRECT ANSWERS
what is a survey - CORRECT ANSWER major data collection method in social
sciences that collects data from a sample of the population
two methods of surveys - CORRECT ANSWER interview and questionaire
what is self complete questionaire SCQ? - CORRECT ANSWER questionairee series
of questions to gather data; mail and email
Advantages of Questionnaires (Compared With Interviews) - CORRECT
ANSWER faster to administer in larger populations, absence of interview bias;
convenient for respondents
disadvantages of questionaires - CORRECT ANSWER no clarifications (survey must
be simple), stucture of survey should be simple and less open ended questions, cant be too
long -> ppl might not complete, and response rate is low** most damaging; not generlizable
questionaire question types - CORRECT ANSWER open vs closed ended; yes no
(ditchonomous), multiple choice, ranking and rating, semantic differential questions (hot -
cold where hot is 1 and cold is 10)
questionaire screening - CORRECT ANSWER some questions are irrelevent for
respondents, you need to filter out with yes/no questions and make sure ppl who align results
are there,. need to identify "fast clickers" or ppl who skew results; use attention. questions
survey design - CORRECT ANSWER descriptive title, introducvtion: indicates
purpiose and appeal, group items byu content, and format, prepare informed consent
, survey design do: - CORRECT ANSWER make simple, format attractice, order Q from
easy to hard; gen to specific, clearly number questions and pages, add cover letter that
explains how it should be dome and returned
survey design no's: - CORRECT ANSWER no 2 questions in one, ;leading questions,
ambiguous terms, long questions, double negatives, socially no questions, ranking more than
5 items
tips for mailed questions - CORRECT ANSWER aviod envelopes that look like junk
mail, use first class stamp, include a token of reward, attatch a cover lette,wrtie follow up
advantages of interviews - CORRECT ANSWER offer detailied information, in depth
exploration, clarification of answers, can proble, eliciting perspectives and stories; preferable
whe n the research oibjective is largely exploratory
disadvantages of interivcvew - CORRECT ANSWER time consuming , expense,
sample size limirted,
structure interview - CORRECT ANSWER a standardize list of questions; same
questions are posed to all respondents
semi structered - CORRECT ANSWER list of questions used, but the order may chanfe
and not all may be used
unstructured interview - CORRECT ANSWER An interview in which the question-
answer sequence is spontaneous, open-ended, and flexible.
survey validity - CORRECT ANSWER we meausre what we intended
external valididty - CORRECT ANSWER results can be generalized
reliablity - CORRECT ANSWER consistency of measurement
QUESTIONS AND CORRECT ANSWERS
what is a survey - CORRECT ANSWER major data collection method in social
sciences that collects data from a sample of the population
two methods of surveys - CORRECT ANSWER interview and questionaire
what is self complete questionaire SCQ? - CORRECT ANSWER questionairee series
of questions to gather data; mail and email
Advantages of Questionnaires (Compared With Interviews) - CORRECT
ANSWER faster to administer in larger populations, absence of interview bias;
convenient for respondents
disadvantages of questionaires - CORRECT ANSWER no clarifications (survey must
be simple), stucture of survey should be simple and less open ended questions, cant be too
long -> ppl might not complete, and response rate is low** most damaging; not generlizable
questionaire question types - CORRECT ANSWER open vs closed ended; yes no
(ditchonomous), multiple choice, ranking and rating, semantic differential questions (hot -
cold where hot is 1 and cold is 10)
questionaire screening - CORRECT ANSWER some questions are irrelevent for
respondents, you need to filter out with yes/no questions and make sure ppl who align results
are there,. need to identify "fast clickers" or ppl who skew results; use attention. questions
survey design - CORRECT ANSWER descriptive title, introducvtion: indicates
purpiose and appeal, group items byu content, and format, prepare informed consent
, survey design do: - CORRECT ANSWER make simple, format attractice, order Q from
easy to hard; gen to specific, clearly number questions and pages, add cover letter that
explains how it should be dome and returned
survey design no's: - CORRECT ANSWER no 2 questions in one, ;leading questions,
ambiguous terms, long questions, double negatives, socially no questions, ranking more than
5 items
tips for mailed questions - CORRECT ANSWER aviod envelopes that look like junk
mail, use first class stamp, include a token of reward, attatch a cover lette,wrtie follow up
advantages of interviews - CORRECT ANSWER offer detailied information, in depth
exploration, clarification of answers, can proble, eliciting perspectives and stories; preferable
whe n the research oibjective is largely exploratory
disadvantages of interivcvew - CORRECT ANSWER time consuming , expense,
sample size limirted,
structure interview - CORRECT ANSWER a standardize list of questions; same
questions are posed to all respondents
semi structered - CORRECT ANSWER list of questions used, but the order may chanfe
and not all may be used
unstructured interview - CORRECT ANSWER An interview in which the question-
answer sequence is spontaneous, open-ended, and flexible.
survey validity - CORRECT ANSWER we meausre what we intended
external valididty - CORRECT ANSWER results can be generalized
reliablity - CORRECT ANSWER consistency of measurement
