Principles of marketing unit I
This is the first part of unit I of principles of marketing. In this part you will get the basic knowledge about this subject where you will come to know about the definition, features, importance, evolution and scope of marketing. And then get more knowledge about product and it's types.
Written for
- Institution
- Jharkhand raksha shakti university
- Course
- BBA in security management
Document information
- Uploaded on
- July 24, 2025
- Number of pages
- 14
- Written in
- 2024/2025
- Type
- Class notes
- Professor(s)
- Dr. hemchandra tiwari
- Contains
- All classes
Subjects
-
understanding marketing
-
evolution of marketing
-
marketing vs selling
-
product and its types
-
scope and importance of marketing
-
features of modernmarketing