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HUBSPOT SOCIAL MEDIA CERTIFICATION EXAM
2025 | ACTUAL QUESTIONS WITH ANSWERS
Which network has the longest life for a piece of content? - correct-answer-
Pinterest
True or false? A buyer persona is as important as business objectives when
developing a social media strategy. - correct-answer-True
Why would you want a service to help you manage and discover influence? -
correct-answer-To identify individuals who have the biggest following and high
social clout
What do we mean when we say you should post an "80/20 mix" on social media?
- correct-answer-20% of your social content should promote your own brand, and
80% of your social content should be anything that truly interests your audience
and engages them in conversations.
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True or false? If you're posting the same content across different channels, make
sure you post them simultaneously—on the same days and at the same times. -
correct-answer-False
What did fashion brand Burberry do to revolutionize how marketers use social
media? - correct-answer-invited their fans to share photos in their trench coat
Which one of the following is NOT a way that UGC can help marketers? - correct-
answer-provide deep insight into the effectiveness of your content mix
Which of the following is NOT a type of influencer? - correct-answer-Attorney
True or false? It's necessary to conduct a social media audit every 2-3 years. -
correct-answer-False
What is a social media audit? - correct-answer-A hard look at the data from all
your social accounts and the social conversations about your brand and your
competitors
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Fill in the blank: "Facebook Ads is great for targeting based on _______, while
Google AdWords targets based on your audience's ________. - correct-answer-
interest;intents
In what stage of the buyer's journey would an advertisement for a free trial of
your product be most appropriate? - correct-answer-Decision stage
True or false? It's always better to target your ads towards as broad a group of
people as possible - correct-answer-False
Which of the following would not contribute to ad fatigue? - correct-answer-Using
the same inmate on your ad for over a month
An ad for your upcoming webinar on network security should lead people directly
to ___________. - correct-answer-A landing page where they can quickly sign up
for a webinar
You bid $5.00 on a click on your Facebook ad. The next highest bidder only pays
$3.00 to target an ad at the exact same audience. How much will Facebook make
you pay to win the bid? - correct-answer-$3.01
HUBSPOT SOCIAL MEDIA CERTIFICATION EXAM
2025 | ACTUAL QUESTIONS WITH ANSWERS
Which network has the longest life for a piece of content? - correct-answer-
True or false? A buyer persona is as important as business objectives when
developing a social media strategy. - correct-answer-True
Why would you want a service to help you manage and discover influence? -
correct-answer-To identify individuals who have the biggest following and high
social clout
What do we mean when we say you should post an "80/20 mix" on social media?
- correct-answer-20% of your social content should promote your own brand, and
80% of your social content should be anything that truly interests your audience
and engages them in conversations.
,2|Page
True or false? If you're posting the same content across different channels, make
sure you post them simultaneously—on the same days and at the same times. -
correct-answer-False
What did fashion brand Burberry do to revolutionize how marketers use social
media? - correct-answer-invited their fans to share photos in their trench coat
Which one of the following is NOT a way that UGC can help marketers? - correct-
answer-provide deep insight into the effectiveness of your content mix
Which of the following is NOT a type of influencer? - correct-answer-Attorney
True or false? It's necessary to conduct a social media audit every 2-3 years. -
correct-answer-False
What is a social media audit? - correct-answer-A hard look at the data from all
your social accounts and the social conversations about your brand and your
competitors
, 3|Page
Fill in the blank: "Facebook Ads is great for targeting based on _______, while
Google AdWords targets based on your audience's ________. - correct-answer-
interest;intents
In what stage of the buyer's journey would an advertisement for a free trial of
your product be most appropriate? - correct-answer-Decision stage
True or false? It's always better to target your ads towards as broad a group of
people as possible - correct-answer-False
Which of the following would not contribute to ad fatigue? - correct-answer-Using
the same inmate on your ad for over a month
An ad for your upcoming webinar on network security should lead people directly
to ___________. - correct-answer-A landing page where they can quickly sign up
for a webinar
You bid $5.00 on a click on your Facebook ad. The next highest bidder only pays
$3.00 to target an ad at the exact same audience. How much will Facebook make
you pay to win the bid? - correct-answer-$3.01
