INSTRUCTOR RESOURCES TO TESTBANK for Advertising and Integrated Brand Promotion , 9th Edition Angeline Close Scheinbaum -Test Questions , Exam , Midterm exam , Final Exam , Instant Download TESTBANK

,TESTBANK for Advertising and Integrated Brand
Promotion , 9th Edition Angeline Close
Scheinbaum
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,Name: Class: Date:

Chapter 01: The World of Advertising and IBP
True / False

1. Advertising today is more diverse and more dynamic as a part of integrated brand promotion.
a. True
b. False
ANSWER: True

2. Integrated brand promotion is a great way to think about advertising and branding related topics.
a. True
b. False
ANSWER: True

3. The organization that pays for an advertisement is referred to as the agency.
a. True
b. False
ANSWER: False

4. Meeting client needs is an important aspect of advertising and integrated brand promotions.
a. True
b. False
ANSWER: True

5. Angelina Jolie, an actress, is interviewed by news reporters about what she thinks her fans should know about her new
movie. This would be considered as an advertisement, based on the definition of advertising.
a. True
b. False
ANSWER: False

6. With unpaid media, a public relations-oriented team puts out a pro-social message about the importance of not
texting while driving. This is an example of a public service announcement.
a. True
b. False
ANSWER: True

7. It is possible to grow your business with content marketing, which is about providing prospects with relevant content
and engaging consumers to have a relationship with your brand.
a. True
b. False
ANSWER: True

8. As consumers, we do not know what we like and want, so advertising does not help expose us to brands that meet
our needs.
a. True
b. False
ANSWER: False

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, Name: Class: Date:

Chapter 01: The World of Advertising and IBP
9. Established brands such as Cadillac, the car brand, often face the challenge of maintaining an updated market-
driven image and communicating its modern image.
a. True
b. False
ANSWER: True

10. Promotion refers to an exact message that is created in order to persuade the receiver.
a. True
b. False
ANSWER: False

11. Advertising has a consistent meaning that people agree on.
a. True
b. False
ANSWER: False

12. A reference group is a specific group of consumers identified by an organization for an advertising or IBP campaign.
a. True
b. False
ANSWER: False

13. Advertising is a business, but it can also be seen as an art form, a cultural phenomenon, and an institution.
a. True
b. False
ANSWER: True

14. Although companies believe in advertising and rely heavily on it, some people have major misunderstanding
about what it is and what it does.
a. True
b. False
ANSWER: True

15. Advertising is a mass-mediated effort to persuade, remind, or inform, which is paid for, and it is a key element of
integrated brand promotion.
a. True
b. False
ANSWER: True

16. Integrated brand promotion is the method of using one promotional tool to create extensive brand exposure.
a. True
b. False
ANSWER: False

17. In going through an IBP tool checklist, a brand must focus on either digital or traditional advertising, but not
both.

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