MGT6311-FinalExam with 100% Verified ,Corrects Answers. Latest Updated 2024.AssuredA+.

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YoutubesStatss-sCorrectsanswers-sFirstsvideosairedsons4/23/05
- overs1sbillionsuniquesvisitors/month,s6sbillionshourssofsvideos/month
- 25%sofsviewsscomesfromsmobilesdevices
- SecondslargestssearchsenginesbehindsGoogle
- 17%sofsallsinternetstraffic
- 56%sofsvidessares<2minsa


Mostscommonsvideoss-sCorrectsanswers-sExplainers
- ProductsDemos
- How-Tos
- Testimonials


VideosStatss-sCorrectsanswers>4/5sTwittersusersswatchsvideoscontentsonsTwitter


10billionsvideos/daysareswatchedsonsSnapchat


500millionspeople/dayswatchsvideossonsFacebook


85%sofsvideosswatchedsonsFacebooksareswatchedswithoutssound


VideosViewss-
CorrectsanswersAsvideosissconsideredsasviewsonsFacebooksifsitsrunssforsatsleasts3sseconds
s




ImpactsonsVideosonsemails-
CorrectsanswersIncludingsvideosinsemailsincreasesconsumer engagementsandshassansovera
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llspositivesimpactsonstheschannel




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Theswords"video"sinsemailssubjectsline
- increasessopensratessbys~20%
- increasessCTRssbys~65%
- reducessunsubscribessbys26%


AsvideosincludedsinsthesemailsincreasessCTRsbys200-300%


ImpactsofsVideosonsWebsitess-
CorrectsanswersVideoshassasroughlys100%sincreasesin conversionsrates
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OnlinesVideosStatss-sCorrectsanswers-
onlinesvideosswillsaccountsfors80%sofsallsconsumerswebstrafficsbys2020
s




- 83%sofsconsumerssindicatesthey'reswillingstossharesvideosstheyslikeswithstheirsfriends a
ndspeers


- 85%sofsthesUSsinternetsaudienceswatchessvideossonline.


Businesssgoalssforsusingsonlinesvideos-sCorrectsanswers-sCommunication
- Sales
- LeadsGeneration
- CustomersService
- Promotion


Customerspreference/behaviorss-sCorrectsanswers-
2/3sconsumersspreferswatchingsexplainersvideos
s




- 3/4smillennialsssaysvideoshelpssthemsinscomparisonsshopping



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- 40%sofsconsumersssaysvideossincreasesstheschancesofspurchasingsasproductsthroughst
heirsmobilesdevices


- 69%sofsusersspreferstoswatchsasvideostoslearnsasproduct/servicesthansreadingsaboutsit


VideosContentsTipss-sCorrectsanswers-sCapturesattentionsearly


- Shortersisstypicallysbetters(30secss-s2mins)


- Keepsitscasual


- Maintainsrelevance


OnsitesVideos-
CorrectsanswersOnsitesvideossaresasusesofsvideossonsansorganizationsswebsite
s




OnlinesVideos-sCorrectsanswersOnlinesvideossaresvideossresidingsonsasthird-
partyssite suchsassYouTube


BenefitssofsOnsitesVideos-sCorrectsanswers-
MakesWebsitesStickier:smakesscustomerssspendsmorestimesonsourssite
s




- CapturesCustomer/ProspectsAttention:shelpspullsthescustomersdeepersintosthesbuyersj
ourney


- CreatesBuzz:screatesnewsawarenesssandsinterestsviasviralsadvocacy


- DisseminatesInformationsMoresClearly:seasiersforsascustomerstosseesasproductsinsaction



pg. 3

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- Buildsproduct/servicesinterest:sSeeingsandshearingsaspersonstalkscansbesasmorese
ngagingsprocess


- EnticesConversion/Purchase:shelpsthesinfluencesofsconversionsorspurchase


OnsitesVideosBestsPracticess-sCorrectsanswers-
ProvidingsControl:smakesitseasysforsusersstoscontrolsthesvideo
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- Context:sthinksaboutsthesoverallscontextstosthesvideosandspotentiallysusestext,smusic, i
magerysandssosforthstosfurthersenhancesthesvideo


- Highlights:smakesitsveryseasysforsusersstosunderstandsthestopicsorstopicssandstheslength ofs
thesvideo


- EasesofsDissemination:smakesitssuperseasysforsviewersstossharesoursvideos


VSEOs(VideosSearchsEnginesOptimization)sComponentss-sCorrectsanswers-
KeywordsRelevance:sweswantstosconsidersthesbestskeywordsstosusesthatscorrelateswithsoursvid
s



eos


- Title:sspecifysastitlesforsthesvideo


- Description:sUsersswillsseesthisswhensvideosresultssaresreturned,sandstheysmaysshowsin s
earchsenginesresultssasswell


- MetasTags:smetadatasassociatedswithsthesvideostoshelpsthesplatformsbettersunderstandsw
hatsthesvideosissabout




pg.s4